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Getting Started with VIP

Kroger utilizes Vendor Item Portal (VIP) for data synchronization.  Kroger VIP facilitates the workflow process for sharing of product content from suppliers to Kroger.   

Benefits of this process include:

  • Leverage the value of GDSN through global data standards
  • Improve data accuracy
  • Enhance communication
Do you need assistance loading items or creating high quality product images? Check out 1WorldSync’s Fast Track Program

Kroger Fast Track is the easiest way to guarantee high quality images and accurate product information that meet Kroger’s requirements.


Kroger Item MDM/VIP Contact

For Kroger VIP Item Submission (errors occurring once in VIP and cannot resolve) contact the Kroger Supplier Engagement Group (SEG) at or 1-844-277-6165 (US) or +011 513-387-1140, Option 1 (International).

  • Hours: 8:00AM to 6:00PM ET Mon-Fri

1WorldSync Contact

For VIP or 1Worldsync support (issues with logging in, site issues), contact the 1WorldSync Service Desk at  or 1-866-280-4013.

  • Hours: 8:00AM to 8:00PM ET Mon-Fri