Welcome Walmart Sellers, Suppliers, and Brands to our 360-Degree Product Photography Services!
Walmart’s new above-the-fold 360° viewer provides online shoppers with a more compelling and confident purchase experience. 1WorldSync works with sellers, suppliers, and brands to efficiently and affordably capture a library of product images that meet Walmart.com standards.
1WorldSync also helps companies seamlessly upload 360s onto the Walmart.com site through their platform of choice or directly through Walmart’s newly launched 360-degree self-service portal.
Walmart Hosts 360-Degree Product Photography Images
1WorldSync has worked with Walmart.com and its Connected Content Partners to ensure its 360° viewer is above-the-fold and optimized to host spin imagery. Interactive 360° imagery provides the most efficient and elegant way to showcase your products by providing a depth of product detail that is unachievable with still photos. By working with 1WorldSync, you also retain ownership of the assets created and can use them for any of your marketing or sales needs.
Walmart Product Photography Production Process
Sellers, suppliers, and brands that work with 1WorldSync retain ownership of all the image assets created. We recommend a project model based on your goals and timelines, whether that means photographing products in the 1WorldSync Chicago studio, setting up a remote studio in your own facility, or purchasing the 360-degree automation equipment.
For a studio project, products are shipped directly to Chicago, where our full-service operations team takes over. Otherwise, we bring a mobile studio or ship our equipment to you. Our team unpacks your products, catalogs them, and spot-checks for product or packaging flaws that could later interfere with photography. And during check-ins, we offer additional services such as product weights and dimensions.
The best way to prepare your products for photography is to remove any product packaging and gently clean if necessary. The product will be placed on a tabletop as it would naturally sit, and most of the product will be visible. If a product needs to be propped to achieve the desired orientation, the props will be removed in post-production.
All images will be photographed to a 255-white background with no shadow. To produce a 360-degree image, we capture 72 photographs at 15-degree increments on 3 different planes. This creates the ‘up and over’ effect you see when spinning an image online.
If for some reason 1WorldSync is unable to photograph products to a 255 white background they will have the item placed on a white background to comply with industry standards. For all products needing propping 1WorldSync will have those props removed.
1WorldSync has partnerships with Walmart and Walmart’s Connected Content Providers (CCP), to ensure your product images are uploaded and hosted on Walmart.com. Brands have a choice of working with their CCP or Walmart directly. Individual JPG files must follow the specific recommended file format in order to be delivered to Walmart.com, and 1WorldSync will automatically correctly name the files to ensure speedy delivery. Then, either you or your CCP can deploy your images onto Walmart.com.
Enhancing The Mobile Buying Experience For Your Customers By Using 360 Photography
Walmart has placed a significant emphasis on the 360° view, displaying it before all other views.
360° product imagery is proven to be the most influential data point for online shoppers when deciding to purchase.
360° product imagery gives customers confidence they’re purchasing the right product, the first time.
Built For Mobile
360° imagery works seamlessly on all mobile devices, allowing the customer to drive the experience at the touch of their fingertips.