During the 4 years I have been involved in 1WorldSync’s Annual User Group, not one of the events has been the exact same. Each had their own formats, locations, goals and opportunities. This last one however stands out as a celebration of our evolution from a GDSN datapool to a Content aggregation & Syndication powerhouse.
Our New Master of Ceremony, Harris Diamand set the stage for the day for us to focus on “Unleash the Power of Product Content”. What a theme right? We are no longer just your GDSN datapool, but have been driving towards the digital sector along with all of you. During the first part of the day, our speakers touched on what 1WorldSync has evolved to, and how we are continuing to evolve in the ever changing digital world.
These sessions kicked off with 1WorldSync’s CEO Karin Borchert discussed the current challenges facing all participants in the product content journey – Trust, Timing, Quality, and the insatiable need for more content.
With Content Management, Product Discovery, Content Syndication, Transparency & Compliance and Insights Solutions, you can arm all parties with the insights and means to get all impacting product content from the trusted manufacturer sources all the way to the digital footprint retailers, operators and sites are presenting to the customers.
Information in the Digital World – The Need for Web Ready Content is Now
The next speaker, Randy Mercer, 1WorldSync’s Head of Solution Sales, then dug into the specifics further by discussing what the impact of product content has in the digital world. Digital Sales are growing, an estimated $254 Billion over the next five years, and that digital is impacting not just impressions online but in store as well.
Roughly 71% of in-store shoppers say that digital significantly impacts their shopping experience and 75% of customers expect consistent interactions across channels. In short consumers are expecting accurate representation of products with digital assets and transparency across all channels. Higher content quality, consistency and completeness drives conversion rates. Bad content results in cart abandonment, higher levels of returns impacting costs and reduction in brand loyalty.
1WorldSync has historically been a trusted partner in getting supply chain content syndicated throughout the product content journey, and will continue to excel in those areas. Randy mentioned that 1WorldSync is also evolving based on these needs and we are continuing to focus on Customer Experience, Customer Value, how can we be better today and where can we be more agile to meet the needs in the future. These focus areas are driving our 2018 Strategic Initiatives in Growing Product Content, Strengthening Content Quality, Increasing Market Drivers and improving Customer Satisfaction.
1WorldSync End to End Partner Ecosystem
Tom Dillon, VP Global Community Management & Strategic Partnerships, walked the audience through the efforts we have been driving to expand our partner ecosystem. The challenge of multiple requests from multiple recipients via multiple channels has been building for years now, and we have seen a significant want for a consolidated conversation providing best in class end to end services. Tom highlighted a few of these partners and walked the audience through our eco-system and discussed use cases were leveraging 1WorldSync as a centralized point can promote quality, timelines and completeness for all parties in the product content journey and in the eyes of the end consumer.
And what is amazing is this was just the first hour of Annual User Group. There were so many additional insights and outstanding speakers we needed to break this post into 2 parts!