1WorldSync’s 2022 Consumer Product Content Benchmark Report was just released providing the latest omnichannel shopping trend data. Highlighting inflation’s impact on consumers, the data report dives into how consumers are shopping in 2022 as compared to 2021. The report — featuring data from a survey of 1,650 shoppers across the United States and Canada — found that inflation has significantly impacted 41% of consumers’ shopping and purchasing behaviors.
“Relevant, impactful product content is essential everywhere commerce happens,” said Steve Sivitter, CEO of 1WorldSync. “While consumers might be tightening their wallets, they’re spending more time researching and reviewing product content. Our survey results show that brands and retailers committed to consistently surfacing quality product information position themselves well moving into 2023 and beyond.”
Of note, 7 in 10 online shoppers said they often decide not to buy a product due to poor quality product content or a lack of product content.
Additional findings from the report include information about:
- Omnichannel shopping trends.
- Insights on the upcoming holiday shopping season.
- The growth of mobile shopping features and consumer use.
- Product Detail Page (PDP) conversion drivers and killers.
- E-commerce product bundling recommendations.
The full report is available here.