March 29, 2018
Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase.
A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.
No one understands this evolution more than the Kellogg Company, who has been producing nutritious and delicious food products across the globe for decades.
Since 2001, Kellogg has worked with 1WorldSync to help synchronize product content to retailers, ensuring accurate information and efficient item setup so that consumers could purchase the products they desired.
In more recent years, this partnership has strengthened as the organizations work together to meet the increasing consumer demand for product information and transparency
“Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire,” said Todd Hufford, Director, Global Digital Operations and Enablement, Kellogg Company.
Read our recent case study which shares how the LANSA and 1WorldSync’s partnership helped Kellogg provide richer product content, meet the growing retail and consumer demands, and support industry-specific functionality for transparency.