Authored by TJ Waldorf, CMO, 1WorldSync
Today, 1WorldSync officially unveiled Commerce Suite — an industry-first offering designed to help cross-functional teams more efficiently orchestrate their product content strategies across omnichannel commerce.
With a Commerce Suite subscription, brands and manufacturers gain access to the very best of the 1WorldSync platform, from tools that enable seamless item setup and syndication, to applications and services that facilitate in-store sales and digital shelf success. (You’ll find a handy list of all that’s included at the end of this post.)
Earlier this year, we rolled out Commerce Suite to a select group of 1WorldSync customers. A recurring theme we’ve heard again and again: Teams that touch product content and data have to use too many vendors and tools. This often leads to data and content managed by siloed teams — master data, sales, marketing, e-commerce — resulting in duplicative processes that cause costly inaccuracies, slower time to market and sub-optimal shopper conversion rates.
Commerce Suite brings these disparate processes and systems together, enabling brands and manufacturers to reduce overall costs by consolidating tools and vendors all onto one platform in one subscription. The subscription not only helps teams tackle the type of vendor overload that’s likely giving your IT and finance leadership headaches, its use across an organization can drastically improve the quality of product content, the speed it takes to produce content, and the ability of teams to optimize their content and sales growth via a powerful suite of analytics tools.
Many customers, like Chef Laura Briscoe, founder and owner of Laura’s Gourmet, are already finding value in the new capabilities added to their subscription – namely, leveraging Commerce Suite’s Digital Catalog capabilities for sales collateral and the complementary product photography service at 1WorldSync’s studio.
“1WorldSync approaches each of its customers as a partner in their success,” said Briscoe. “With a 1WorldSync Commerce Suite subscription, you’re getting a lot of value. If you put 1WorldSync and their competitors on the table in front of me, it would be an easy decision to go with 1WorldSync.”
Why Commerce Suite?
Every facet of commerce is powered by product content. A few results from our annual Product Content Benchmark report tell that story with clarity:
- 86% of shoppers say that they expect a brand’s product content experience to be seamless and consistent wherever they interact with that brand – in-store, online, via mobile, etc. That’s especially relevant considering that the majority of shoppers (89%) interact with a product in more than one location or website.
- 73% of shoppers say they often do not complete a purchase due to poor product content or due to the simple lack of product content.
- Nearly half of online shoppers (48%) say high-quality rich content (including product multimedia such as videos, 360-degree images, Augmented Reality (AR), lifestyle imagery, etc) has persuaded them to purchase something they initially didn’t think they wanted or needed.
Perhaps these stats aren’t too surprising – we’re all consumers ourselves, after all. But as a B2C commerce professional, you know just how difficult it is to execute effective and consistent content strategies at scale, everywhere commerce happens.
From supply chain data and detailed product attributes to marketing copy and e-commerce rich content, getting a product to market and then winning in that market is a complex, ever-changing juggling act.
Our goal is to make the act easier to pull off.
1WorldSync has transformed a lot over the past several years, and in many ways, Commerce Suite is a culmination of our evolution from the world’s go-to data pool to an end-to-end platform for product content creation, management and delivery.
We intentionally designed Commerce Suite to be a useful platform for brands and manufacturers both large and small. That’s because industry hot-topics like the fast-approaching 2D Barcode Sunrise 2027 and the explosion of retail media are agnostic to brand awareness and market share. In both scenarios, the companies that leverage product content to improve consumer experiences on the package and on the PDP will be positioned to convert more shoppers and reach revenue goals.
What’s Included in a Commerce Suite Subscription?
As Chef Laura stated above, Commerce Suite is packed with value. For instance, we’re pretty sure this is the only SaaS subscription on the planet that also includes complementary professional photography shoots. (Feel free to call us out on that one!)
With that, here’s a quick summary of what’s inside a Commerce Suite subscription*:
- Manage and syndicate core content: Unlimited users and connections to 1WorldSync’s core platform for item management and syndication via the world’s leading commerce network.
- Create Digital Catalogs to level-up (and speed up) your sales collateral: Using your validated and up-to-date item content, create custom-branded sales assets and product catalogs in minutes.
- Capture standards-compliant CPG and foodservice photography: Ship up to 10 products per year to our state-of-the-art Chicago studio and receive high-quality, e-commerce-ready image sets.
- Create and publish conversion-driving rich content to PDPs: Rich content (often called enhanced, below-the-fold, or A+ content) dramatically increases e-commerce PDP conversion rates. Our inline rich content creator helps you craft engaging layouts and syndicate to thousands of e-commerce sites worldwide.
- Create and manage 2D Barcodes: Prepare for the 2D Barcode Sunrise and create POS-compliant codes for your product packages. Links can be redirected at any time to your preferred consumer experience. Use Commerce Suite to create and publish high-impact PDPs as endpoints for your codes.
- Rich Content & Retail E-Commerce Analytics: Optimize your content and uncover missed revenue opportunities. Access reports for rich content engagement, price change tracking and out-of-stock status, e-commerce search performance and keyword rankings, and more.
- Coming Soon: User-Generated Content. Stay tuned for details.
*Subscriptions are offered in three tiers based on your size and needs. Contact us to learn more.
Already a 1WorldSync Customer?
If you’re already a 1WorldSync customer and want access to Commerce Suite, contact your account manager or reach out to us. We’ll make sure you have access to the right plan for your teams and the resources to succeed.
Don’t own one of the processes or functions included in Commerce Suite? Share with your counterparts in marketing, sales and e-commerce and let them know what they’re missing!
Unify your product content strategy — learn more about 1WorldSync Commerce Suite.
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