Webinar Recap: How Hershey’s Streamlines Product Content Management with 1WorldSync

In today’s fast-paced digital commerce landscape, managing and distributing accurate, high-quality product content is more critical than ever. In a recent webinar, “From Chaos to Clarity: How Hershey’s Streamlines Product Content Management,” 1WorldSync’s Chief Strategy Officer Randy Mercer sat down with Tricia Adams, Data Synchronization Lead at The Hershey Company to discuss how Hershey’s optimizes product content workflows, ensures data consistency and simplifies content syndication.

Key Takeaways from the Webinar

1. Solving the Complexity of Product Content Management

Hershey’s, a global leader in confectionery, faced increasing complexity in managing product content. With thousands of SKUs and multiple stakeholders—including sales, marketing, e-commerce and supply chain—Hershey’s needed a structured approach to data management.

Tricia shared how their legacy, homegrown system initially handled logistical data but couldn’t scale as content requirements expanded. To maintain consistency and efficiency, Hershey’s implemented 1WorldSync’s product information management (PIM) solution to centralize product data and integrate seamlessly with 1WorldSync’s Item Management platform.

2. The Power of Integration: A One-Stop Solution

By integrating 1WorldSync’s PIM, Hershey’s has been able to automate data validation and syndication. This also eliminates manual processes, reduces errors and ensures compliance with GS1 standards and retailer requirements.

Hear directly from Tricia about the elimination of siloes in this short clip:

3. Ensuring Data Accuracy and Consistency

One of Hershey’s biggest challenges was ensuring data accuracy across multiple channels. Before implementation, different teams were sharing inconsistent product data, leading to mismatched content across platforms.

By consolidating all product data into a single trusted source, Hershey’s ensures that every department, from marketing to sales, shares the same up-to-date and validated information. Additionally, regular physical product audits ensure accurate dimensions, weights and attributes.

4. Handling Retailer-Specific Requirements & Expanding Capabilities

Retailers frequently request new attributes for product listings, and staying ahead of these changes is crucial. Hershey’s leverages 1WorldSync’s automation capabilities to streamline these updates. With easy-to-configure attribute management, Tricia and her team can quickly adapt to retailer needs without extensive IT involvement.

Additionally, the Hershey’s e-commerce team integrates rich content solutions (like enhanced images and marketing descriptions) into retailer sites, ensuring a compelling digital shelf presence.

5. The ROI of a Scalable Content Management Approach

One of the biggest benefits of working with 1WorldSync? Reduced IT burden and increased efficiency. Instead of dedicating internal resources to maintain an evolving system, Hershey’s relies on 1WorldSync to manage content updates, standard changes and platform enhancements—saving time, effort and costs.

Looking Ahead: The Future of Content Syndication at Hershey’s

With a new and improved user experience for 1WorldSync’s PIM solution, Hershey’s is excited to continue optimizing its processes. The refreshed UI enhances usability, speeds up data entry and improves overall system performance—making product content management even more seamless.

Watch the Webinar On-Demand

If you missed the live session, don’t worry! You can watch the full discussion and hear directly from Hershey’s and 1WorldSync experts on how they transformed their content management strategy here.

Interested in Streamlining Your Product Content Workflows?

Whether you’re struggling with data inconsistencies, manual processes or complex retailer requirements, 1WorldSync can help. Our solutions empower brands like Hershey’s to efficiently manage, validate and syndicate product content at scale.