Opportunity

Laura’s Gourmet, evolving from a beloved granola recipe to a diverse CPG brand with three food lines and innovative kitchen tools, faced challenges scaling her business. Chef Laura Briscoe needed to manage an increasingly complex product portfolio, ensure brand consistency during a refresh, and reach new markets for her expanding offerings. Crucially, she sought a solution for centralized product content, easy sharing, and high-quality visuals without the prohibitive costs and poor support experienced with other providers. “I’m getting ready to release a product that is outside of what people know of my brand,” Laura explained. “Once we have everything in inventory and loaded, that’s the kind of thing I want to easily publish.”

Solution

As Laura’s Gourmet expanded, Laura found robust solutions within the 1WorldSync platform, particularly through capabilities accessible in Commerce Suite. Digital Catalog emerged as a prospective “game changer,” promising a vital central repository for her team to “pull the most current, accurate content for all materials.” For upgrading her brand’s digital shelf presence, 1WorldSync’s Image Capture services delivered impressive, high-quality results, a stark improvement over past experiences. These tools, along with Rich Content, empower Laura’s Gourmet to effectively manage diverse product information and control her brand narrative.

Results

Partnering with 1WorldSync provided Laura’s Gourmet with a distinct competitive advantage. “1WorldSync is providing a lot of value and goes out of their way to support my business,” Laura states, highlighting the comprehensive service and affordability compared to competitors. This value is central to the Commerce Suite Essentials plan, designed for emerging brands to create, manage, and optimize more content with fewer vendors and tools.

The proactive support, with the 1WorldSync team even suggesting new market opportunities, fostered a true partnership feeling: “I feel like 1WorldSync approaches each of its customers as a partner in their success.” Prepared for industry evolutions like the 2D barcode sunrise thanks to insights from 1WorldSync User Groups, Laura’s Gourmet is confidently managing its growth and brand refresh.