As commerce and data become more intertwined, product transparency is at the forefront for consumers. Whether it be where ingredients are sourced, dietary related needs, or whether a product’s packaging is recyclable or compostable, consumers are more interested in the “how and why” behind the products you sell than the “what” you sell.
In fact, 81% of consumers are willing to switch to a brand that provides more in-depth information.* Simply put: Consumer demand for product transparency has never been higher.
In this 30-minute session, join featured guest, Weiyi Zhao, Director of SmartLabel at the Consumer Brand Association, as she details how SmartLabel created a leading digital transparency tool that helps companies and brands engage with consumers and provide more product information beyond the physical label.
In addition, you’ll learn from 1WorldSync’s Randy Mercer, VP of Global Product Management, how pairing SmartLabel with your content in Item Management can help you increase brand loyalty and product transparency, with no additional work required.
You’ll also learn:
- Which industries are seeing an increase in product transparency initiatives
- How the SmartLabel experience differs across devices: mobile, desktop, etc.
- Ways to free up space on your packaging using QR codes
- More data points on consumer demand for product transparency
1WorldSync customers can access the recording below in the 1WorldSync Community. (Login required).
The 1WorldSync Community is a free knowledge-base included in all 1WorldSync subscriptions.
Director of SmartLabel,
Consumer Brand Association
Vice President, Global Product Management,
*Source: The Transparency Imperative, 2018