1WorldSync just launched its 2024 Product Content Orchestration Checklist. This ebook explores the four levels of Product Content Orchestration maturity and how brands and retailers can better harmonize their teams, systems and content.
Readers will discover where their organization resides on the maturity model, recommendations on how to advance to each stage and additional resources for teams to track their progress—all with the aim to create and distribute content that makes an impact.
Explore each level below and download the full checklist here.
LEVEL ONE: Ad Hoc Content Workflows
Organizations at the introductory stage tend to focus on:
- Content Generation
- Quality Imagery Carousels
- Review Collection
LEVEL TWO: Building a Process
At level two, organizations start to manage and streamline internal processes surrounding product content such as:
- Core Attribute Syndication Strategies
- Automated Systems Integration
- UGC Syndication
LEVEL THREE: Content Consistency
When organizations enter level three, their content strategies become more consistent and look to extend their content reach with:
- Automated Sales Assets
- Open-Sourced Catalog Marketplaces
- E-Commerce Inline Content
- UGC Analytics
LEVEL FOUR: Impactful
This North Star for brands is where they are looking for continuous improvement and optimization via resources such as:
- Rich Content Analytics
- Retail E-Commerce Analytics
- Product Sampling
- Product Bundling
Regardless of organization and team size, readers will enjoy a tremendous amount of insight, content and resources that’ll power their growth with impactful content across all their channels.
Review the checklist here.
Related Posts
Enhancing Product Content for a Superior Customer Experience in the Consumer Electronics Industry
Read Article
