Exploring Shopper’s Attitudes and Projections for the Potential TikTok Ban

Earlier this year, President Biden signed a law banning TikTok unless the company is sold within a year. Now, TikTok is suing the US government, arguing that banning the platform is a violation of the First Amendment. While the fate of TikTok is up in the air, we surveyed consumers to understand public opinion about the potential ban.

Dive into this new data report to understand the following from 10,000 US consumers: 

• What they predict the future of TikTok will be in the US
• How they feel about a potential ban 
• How they would reallocate the time they spend on TikTok if the platform is banned

Download the report to learn all this and more here!