In the omnichannel world of commerce, constant connectivity between brands, distributors, and retailers is mission-critical.
Brands around the globe rely on syndication capabilities through data pools, Product Information Management (PIM) systems, and 3rd party connectors to help power their commerce operations internally and externally across e-commerce platforms and store locations.
What are GDSN Connectors (a.k.a. GDS Connectors)?
GDSN Connectors, sometimes referred to as GDS Connectors, serve as a pipe to feed content from one system to a GDSN data pool, which is then published to the GDSN network. For example, the chart below conveys the flow from left to right:
The Problem: When Connectors Sunset, Data Transfer is Disrupted
Brands of all sizes rely on multiple connections to the GDSN through data pools, PIM solutions, and sometimes 3rd party connectors. When 3rd party connectors sunset their syndication operations, brands are at risk of disrupted data syndication, incurred costs, and lost sales.
Without automated syndication, brand teams will have to manually load the data to maintain their operations. Naturally, the larger the brand the more their content and data transfer are at risk.
Solutions and Workarounds for GDSN Connector Sunsets
Upon receiving notice that a connector is shutting down, what options (besides manual work) do brands have to keep their data flowing?
There are several ways to bypass a connector. The first is to check with your GDSN data pool. Thousands of brands rely on 1WorldSync’s 20+ years of GDSN expertise to maintain consistent and accurate data transfer across all their systems, with zero disruption.
Whether connecting content from a PIM like Salsify or Stibo, an ERP like SAP, or practically any other back end system, brands can leverage:
- Product Data Interchange: This automated, secure transfer uses 1WorldSync’s Sync/PDI capability to provide a seamless integration to our Commerce Platform and allows for flexible format options.
- Self Service Portal: Simplify your product information updates and validations
- Track & Measure: Generate retailer-specific item reports and audit trails
- Data Transfer Gateway: Making automation easy. Take advantage of our Gateway solution that will connect your data via AS2, API or sFTP file integrations. The best part? We’ll do all the mapping and transformations so you can keep your headers as they are.
As your trusted partner, the 1WorldSync team ensures a seamless transition that removes all manual work from your teams. Whether you have a question during the process or long after it is completed, our leading support team is eager to resolve all your questions quickly and thoroughly.
1WorldSync: Product Content Experts for GDSN, E-Commerce & Beyond
When brands syndicate content through 1WorldSync, they quickly uncover multiple nuggets that add value to their content orchestration programs:
- The leading GDSN network. See for yourself on how 1WorldSync’s data pool stacks up against the rest.
- Game-changing content scorecards to see how their content compares to trading partners’ requirements
- Auto-generated sales collateral for your products (major time saver for users)
- PDP Enhancements: e-commerce imagery, rich content, user-generated content, marketing messages and more
- Retail E-Commerce Analytics with retailers like Walmart, Target and Kroger that reveal item and competitive insights for prices, keyword rankings, and more.
- Industry-leading support services (we don’t mind repeating ourselves on this one). As one user put it: “Unparalleled customer support!”
Do you have questions about an upcoming sunset with any of your partners? Connect with us to discuss and 1WorldSync can carry the load for a seamless transition.
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