According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”
It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content lets them see your products and provides useful information so your customers make informed buying decisions.
Additionally, product content provides major benefits for your company, including but not limited to:
- helping the sales team make their quotas
- boosting brand reputation
- driving product discovery.
Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.