October 26, 2023
The latest in shopper data is here with the release of 1WorldSync’s 2023 Product Content Benchmark Report. 1WorldSync surveyed 1,500 shoppers across the United States and Canada to gather insights on the ever-evolving omnichannel landscape. This report underscores the building blocks of consumer trust in a shifting digital marketplace: brand and user-generated content and the need for seamless digital experiences as the line between digital and physical retail merge.
This new dataset covers topics across commerce such as impactful product detail page (PDP) features, the cause of returns, the sway of influencers, the most trustworthy shopping channels, the validity of reviews and more.
“In today’s retail landscape, online and in-store shopping experiences are intrinsically intertwined, each bolstering the other to meet the evolving demands of modern consumers,” said Steve Sivitter, CEO of 1WorldSync. “The boundaries between digital and physical retail channels are dissolving, giving rise to a ‘phygital’ shopping era where consumers seamlessly merge online and in-store shopping to make informed in-store purchases and vice versa. This interconnected ecosystem reflects the future of retail, demonstrating the complementary and indispensable relationship between online and brick-and-mortar platforms in enhancing customer experience and choice.”
1WorldSync’s 2023 Product Content Benchmark report clearly shows that major e-commerce retailers are continuing to win the bulk consumer attention, commerce continues to grow across channels, influencers aren’t as influential as commonly thought, reviews are hugely impactful on sales, fast fashion is growing in sales and polarization and much more!
To read the full report, download it here.