As businesses evolve, the consumer does as well. We are entering an age where product content is not only becoming essential, but a necessity for consumers in influencing their purchasing decisions. They are depending on accurate, product details to be readily available to them. After all, the consumer doesn’t care that a brand is telling them what they NEED…they are more interested in the details behind the product. 1WorldSync’s capabilities enable and benefit over 25,000 companies in over 60 countries to deliver these expectations to their consumers.
According to a Retail Customer Experience study, “The new shopper mindset requires brand owners to think about their products well beyond the traditional label and respect a more digitally-minded consumer”. Consumers are actively identifying product attribution in their day-to-day lives, basing their purchasing decisions on information beyond the standard product label to attributes such as ingredients, origins, and composition.
With content quality paving the future of consumer behavior and purchasing decisions, the time for brands to adapt is NOW! More than half of shoppers (54 percent) are even willing to pay more for a product that has additional product information, according to a report polled of over 2,000 U.S. grocery shoppers. In today’s age, the cost of bad product content can be detrimental to brands and significantly impact sales. 1WorldSync recognizes the consequences of having bad product content and understands that consumers expect complete and trusted product content across all channels, including desktop to mobile.
Product Information Management is an rapidly growing challenge for businesses and can be difficult to accommodate for without the equipt tools. 1WorldSync’s Content Management Solutions give companies the ability to centralize, organize and distribute product content to help grow omni-channel sales. 1WorldSync offers a variety of solutions tailored to the needs of a brand to ensure their product content is seamlessly managed through one robust solution for the validation, collaboration, and distribution of content through our global content management platforms.
The desire from consumers to obtain authentic product content is all the more so vital today than it’s ever been before. With the growing demand for trusted product content on every channel, 1WorldSync is the single source of truth delivering rich and precise product content to engage consumers everywhere regardless of the medium.
1WorldSync differentiates ourselves through our community-centric approach and decade old relationships in pulling industries, trading partners and partners together for collaboration to ensure they’re covered in every step of the product content journey today and tomorrow. Take control of your product experience with the power of one solution: 1WorldSync.