The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life.
In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.
How do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?
The Walker Sands Future of Retail 2018 study surveyed 1,600 consumers across the United States on their shopping habits, preferences and views on emerging retail technology. It’s findings inform and open new doors to the future of retail.
Did you know that of the consumers who own a voice controlled device, 64 percent use it at least once a week? Fifty percent have made a voice-controlled purchase in the past year. Many homes are inhabited by voice assistants and automated bots such as Apple’s Siri and Amazon’s Alexa.
Key findings from the study indicate that:
The future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle.
An endless supply of product content makes it easier for businesses to connect with consumers at every touchpoint. The key to success will be for brands and retailers to use this data to power more immersive experiences — without compromising consumer trust.
Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product page content sells products, strengthen your brand loyalty, and maximizes the customer experience.
With a customer base representing over 26,000 of the largest global retailers, 1WorldSync understands the requirements of some of the world’s largest eCommerce platforms. By ensuring product content is accurate, complete and fully optimized, retailers can unleash the power of one solution that distributes the content into the format required by eTailers and turns it into a consistent experience regardless of provider or medium.