GDSN 101

In order to succeed in today’s cross-channel world, brands
must be able to give consumers what they want, when they
want it and in the manner they demand it. If shoppers can’t
find the information they are looking for, they will go elsewhere.

According to a survey of 4,000 US online adults by Forrester
Research, “The No. 1 feature online shoppers want from a
website is product information.”

As rich and robust product content is an integral part of the shopping experience, the availability of 1World Sync makes that far easier for customers to achieve and improve the shopping experience for consumers.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading
partners to globally share trusted product content. The 1WorldSync GS1 GDSN-certified data pool is the industry-leading solution for implementing data synchronization and supporting user needs over time. Companies can now get products on the shelf faster, reduce logistics costs and enhance customer relationships.

As early innovators within the GDSN, we have paved the way for the successful synchronization of standardized product content in markets all over the world. Now, consumers are empowered to make data-driven decisions on their path to purchase thanks to trusted, globally distributed product content.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

Moreover, 1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Why Does GDSN Matter?

By enabling companies to distribute trusted product content to your customers via the GDSN and beyond, 1WorldSync empowers consumers to make data-driven decisions on their path to purchase.

Major retailers such as Kroger, Lowes, and Amazon – just to name a few. This adoption of GDSN allows companies, consumers, and retailers to benefit from automated content delivery and its rewards. It allows for efficient digital optimization, thereby lowering times for new experiences to get online and attract consumers.

Don’t waste countless hours uploading data to individual portals! Whether you are a content supplier or a recipient, read our brand new whitepaper! Learn how GDSN can help you exchange trusted content anytime everywhere.