With the “BIG GAME” and post-season honors on the horizon, we’ll hear a lot about the stars: the best QB of all time, the running back who can’t be stopped, the safety who covers like a blanket and the linebacker who plays sideline to sideline. All deserving but unfortunately, we’ll near almost nothing about the players who make everything AND everyone possible – the offensive line. The true MVPs who battle for every yard, on every play, all game long with little celebration.
Such is the “life in the trenches” for QUALITY DATA – no accolades, no trips to Disneyland, no mention in the annual report and no game day interviews. This unheralded hero however, is THE ENGINE that makes the organizational machine start-up, move, run and accelerate.
Like a football team without the offensive line, look what CAN’T be done without QUALITY DATA:
PRODUCT DEVELOPMENT – your product(s) CAN’T be manufactured
SUPPLY CHAIN – your product(s) CAN’T be packaged
DIGITAL – your product(s) CAN’T be photographed
MARKETING – your product(s) CAN’T be detailed with features & benefits
SALES – your product(s) CAN’T be purchased
BRAND MANAGER – your product(s) CAN’T be found, seen or known
REGULATORY – your product(s) CAN’T pass compliance standards
FINANCE – your top line CAN’T hold
As a brand – YOU are the source of the most valued, most respected and most requested data. Why allow a distributor, a retailer or a third-party reseller (mis)represent you?! Deliver QUALITY DATA for EVERY product.
As a distributor – deepen your partnership with valued manufacturers and insist upon QUALITY DATA. Be their sales advocate and data governance teammates. With QUALITY DATA, speed to market improves and Sales grow.
As a retailer – the eyes of every shopper are on you and the data you provide. Set appropriate required and optional data attribution standards so QUALITY DATA elevates communication and transparency.
By championing QUALITY DATA and giving it the praise and attention it deserves, you’ll raise a title trophy, be named MVP and build a dynasty.
Bad product content could be costing your organization more than you think. Content quality is critical to today’s omni-channel efforts as it ensures your brands and products are presented in the best possible light and is consistent with your specific brand identity. 1WorldSync will help you understand what steps you can take to improve your content quality. Get access to a custom content quality report so you can better assess your data and be better prepared for the future.
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