How Innovative Brands Are Using Unique Product Packaging 2D Barcodes to Tell Their Story

2D barcodes (also known as QR codes) are about to give traditional UPC barcodes a run for their money. GS1 is introducing a 2D barcode sunrise in 2027 for all retail goods. This major shift signals an exciting new era in how consumers interact with products and brands. As 2D barcodes become more ubiquitous, they unlock countless opportunities to connect with customers in ways that are engaging, informative and tailored. From in-depth product specs to ratings, reviews and immersive brand storytelling, 2D barcodes are transforming the customer experience.

In this blog, we dive into some of our favorite 2D barcode examples across retail. Click the links in each heading to see where the 2D barcodes direct customers. These examples show how brands are getting creative and building stronger consumer relationships through innovative packaging technology. Bookmark this page and check back throughout the year as we add more success stories!

1. Vital Farms Pasture Raised Eggs

Vital Farms goes beyond ethical food production by offering transparency directly on their egg cartons. The 2D barcode invites customers to scan and view a live stream of the pasture where the eggs originated. This real-time window into their ethical farming practices reinforces trust and aligns with their mission of providing humane and sustainable products.

Why It Works: It creates an emotional connection with customers while emphasizing the brand’s authenticity and values.

2. La Colombe Draft Latte

La Colombe’s 2D barcodes are designed for customers who crave details. By scanning the code on a can of Draft Latte, consumers can access product information, including the coffee’s sourcing, brewing process and unique features.

Why It Works: This approach enhances transparency and adds value for eco-conscious and quality-driven coffee lovers.

3. Organic Valley Milk

With a 2D barcode that leads to the “Where Does Your Milk Come From” page, Organic Valley offers an interactive map and vlog series showcasing the farms behind their products. Customers can connect directly with the brand’s story and farming practices.

Why It Works: It personalizes the product, strengthens trust and elevates Organic Valley’s commitment to farm-to-table transparency.

4. Lola From Rio

Lola From Rio leverages QR codes to enrich the customer experience. By scanning the code, buyers access in-depth instructions, certifications and ingredient details for their hair products.

Why It Works: It educates consumers about the brand’s offerings while emphasizing quality and transparency, crucial for the beauty industry.

5. ZenChalet 

ZenChalet puzzles include a 2D barcode that guides customers on how to use the free mounting kit provided with their puzzles. This feature not only enhances usability but also showcases the brand’s commitment to preserving purchases as works of art.

Why It Works: Interactive content boosts engagement and provides practical value, which fosters customer loyalty.

6. Talenti Gelato 

Talenti Gelato stands out by printing multiple 2D barcodes under the packaging cap. Each code links to their homepage, where customers can explore a wealth of product and brand information.

Why It Works: The unique placement encourages discovery and engagement, turning even the act of opening the gelato into an interactive experience.

Why 2D Barcodes Are a Must-Have for Brands in 2025

Adopting 2D barcodes goes beyond meeting future mandates; it’s about creating a richer, more interactive product experience. Whether you’re looking to share sourcing details, provide how-to instructions or amplify your brand story, 2D barcodes open the door to limitless possibilities.

Ready to Add 2D Barcodes to Your Packaging?

Here’s how to get started:

1. Define Your Objectives: Determine what information or experience you want to deliver. Is it sourcing transparency, product details or a promotional campaign?
2. Choose the Right Content: Leverage assets like videos, tutorials, maps and testimonials that align with your brand and engage your audience.
3. Work with Experts: Collaborate with a trusted partner like 1WorldSync to seamlessly integrate 2D barcodes into your packaging. We’ll help you optimize your content orchestration for maximum impact.
4. Test and Iterate: Monitor how customers interact with the barcodes and refine your content for ongoing engagement and better results.

For more guidance on leveraging 2D barcodes to enhance your product packaging, take a look at this blog article. Need help orchestrating your content and expanding use cases? Contact 1WorldSync today and take your product content strategy to the next level.