Consumer trust is the most crucial factor in your brand’s long-term success. Your customers’ perception of your business not only influences their decision to buy today, but it also affects future shopping behavior, product and brand reviews, and your reputation among other shoppers.
The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content that bolsters your brand and customer sentiment. Read on to explore how accurate and transparent product information facilitated by the GDSN can build consumer trust and loyalty among consumers.
The Necessity of the GDSN in a Competitive Global Market
The GDSN connects suppliers with retailers, operators, providers, distributors and other product content recipients. Every item in the GDSN receives an identification code that holds all relevant product data, including color, category, size, weight, and shipping and delivery logistics. The GDSN creates a universal language between retailers, distributors and trading partners. Data is disbursed in real time, ensuring accuracy and consistency across every sales channel. When a supplier updates product data, the changes are instant for all trading partners and all places where a consumer might buy the item. Through data pools, you can access the GDSN’s worldwide network of trading partners, enabling you to sell your product virtually anywhere.
The 1WorldSync GS1 GDSN-certified data pool is the industry-leading solution for implementing data synchronization and supporting user needs over time. Partnering with 1WorldSync can help you get products on the shelf faster, reduce logistics costs and enhance customer relationships.
The Crushing Impact of Inaccurate Product Information
You can’t overstate the influence of product data on your retail sales in-store, online and in the omnichannel space we’re in today. Consumers rely on accurate, transparent product information to make their purchase choices everywhere they shop.
If your product data, including descriptions, comparison tables, how-to-videos, specs and other rich content, falls short of consumer expectations, they will click to the next page. You must provide an ample volume of high-quality, accurate product content that not only addresses basic product information but also preemptively answers consumer questions. If you don’t, shoppers will shop elsewhere with brands that meet their content demands.
Your content is the foundation of consumer trust. Accuracy and consistency across all channels and all trading partners are essential, so you need a content delivery mechanism that ensures accurate, instant product information distribution.
The GDSN helps ensure your product data is delivered to your trading partners so you can avoid content issues that negatively affect your reputation, sales and bottom line.
Enhancing the Customer Experience to Build Loyalty and Trust
When consumers shop, they consider more than just the product. Their experiences with your brand shape their perception of your products and company and their relationship with you. A recent survey found that 63% of customers will shop elsewhere after one bad experience with a brand.
Earning customer loyalty extends beyond the transaction. Building trust and gaining lifetime customers requires brands to deliver exceptional customer experiences for all shoppers at every stage of the buyer’s journey, including your existing customers.
Customer retention should be a priority for any business: repeat customers spend more (increasing revenue) without increasing customer acquisition costs. They often enhance your marketing strategy with positive reviews, social sharing, and word-of-mouth recommendations.
If you want to reap the benefits of lifetime customers, you must proactively foster brand loyalty. You do so in part by delivering consistent, quality content experiences across every channel and interaction with shoppers.
The GDSN helps deliver a positive customer experience from the first interaction with your products. When a consumer’s initial encounter with your brand includes accurate, up-to-date, relevant and helpful product information, they have good reason to trust your brand and continue their journey toward purchase.
Information Accuracy in Omnichannel Retail
Consumers build trust with a brand or product through extensive online research, and product and brand research has never been more convenient or accessible.
1WorldSync’s 2023 Product Content Benchmark Report found that 96% of shoppers search multiple items before making a significant purchase, with 46% researching two or three products and 34% searching four to five; 89% of shoppers search more than one site.
Your shoppers are online comparing your products against your competition –– both in-store and online. Even shoppers who prefer in-person shopping compare products through research on their smartphones. Your product content matters in omnichannel retail, and the GDSN helps you ensure a consistent experience at every customer touchpoint.
Brands must deliver consistent content across every site they sell to cultivate consumer trust throughout their journey to purchase.
Promoting Product Data Transparency and Traceability
Product transparency and traceability have become increasingly important to consumers. The GDSN ensures real-time data communication, empowering organizations with complete end-to-end visibility and providing a clear view of all inventories. Transparency allows brands to identify procurement sources for consumers, so they can know where their products come from.
Traceability is an essential component of your product content strategy since sustainability and ethical practices are now significant factors in many consumers’ purchase decisions. The GDSN helps brands provide that data so consumers can know how their purchases are sourced, giving them certainty that their shopping choices reflect their values.
SmartLabel and the GDSN
Consumers demand greater transparency from the brands they shop, and this is especially true of food brands. Shoppers are inclined to trust and shop brands that provide more in-depth product content beyond what’s provided on the package label.
SmartLabel gathers GDSN data to provide full transparency for food and grocery products. The tool gives shoppers a thorough understanding of your product by providing a single source of product data.
SmartLabel enhances the buying experience, going above and beyond product data requirements to cultivate trust and build customer loyalty.
Conclusion
The GDSN allows companies, consumers, and retailers to benefit from instant, accurate, and consistent product information. Automated content delivery ensures every customer interaction with your product content is the same; there is no need for your teams to manually upload or audit data with each trading partner. It allows for efficient digital optimization, lowering the time it takes for new experiences to go live online, helping you attract consumers.
The GDSN empowers you to leverage customer experiences to increase brand loyalty and trust, resulting in greater revenue and sustained growth. 1WorldSync is a crucial factor in that success.
Partnering with 1WorldSync as your GDSN data pool provider gives you access to the largest number of trading partners, helping you put your products in front of consumers across the globe. We provide the content tools you need to maximize your presence in the omnichannel retail space.
Contact our team to learn more about 1WorldSync’s role within the GDSN and how we can help you optimize your product content today.
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