Consumers want as much product information as possible when shopping for food, beverage, household, and personal care products. SmartLabel® allows brands and manufacturers to quickly deliver this data to consumers.
SmartLabel provides grocery product data solutions that brands and manufacturers need to serve their consumers best and compel them to shop loyally –– for the long term.
Read on to discover how SmartLabel enhances the buying process and how retailers and manufacturers can use this product data technology to increase sales and customer retention.
Why Brands and Manufacturers Need SmartLabel Technologies
Consumers demand product transparency and want accurate data on the goods they buy. SmartLabel makes accessing this data simple and fast.
Customers typically experience SmartLabel as a QR code on a product package. That code links to a page with more information about the product: allergens, nutritional information, usage instructions, and much more. These pages appear in a consistent format across brands and products, delivering a seamless and familiar user experience.
SmartLabel provides a comprehensive solution for product data transparency and online engagement that compels shoppers to buy.
This article explains how SmartLabel enhances the buying experience for your consumers and how you can create shopping experiences that exceed their expectations.
How SmartLabel Improves the Customer Experience
SmartLabel gives brands and manufacturers a competitive edge by providing the product data shoppers demand.
Digital, omnichannel commerce is the new way of retail –– even for food and beverage items. In fact, the majority of consumers buy groceries online. They need clear, accurate information to make informed purchase decisions. And those buying in-store want access to the same data. Shoppers want to compare products, learn about the goods in their carts, and quickly and easily discover important product information.
SmartLabel empowers brands to deliver data to their shoppers.
Below we explore five ways SmartLabel improves your customers’ shopping experience.
1. Data is Presented in an Easily Digestible Format
SmartLabel is designed with your customers in mind. SmartLabel presents your product data in an easily digestible format, making data consumption effortless.
Consumers don’t want to search for information; give them everything they’re looking for –– as well as additional information they didn’t know they needed –– in an easy-to-read format.
SmartLabel organizes available product data in a visually-appealing, simple structure that allows consumers to scan for information quickly. It gathers GDSN data and package flat data, so you’ll never leave out crucial information that shoppers might be looking for.
It’s the role of the brand to provide shoppers with an abundance of easily scannable, easily readable data that confirms their confidence in the products they’re shopping for.
2. Provide Additional Information Physical Packaging Can’t Accommodate
SmartLabel enhances the digital grocery shopping experience. But the technology is transformative for the in-person experience, too.
All retail is omnichannel, including the grocery industry. Individuals shopping for groceries in-store still rely on their phones to make informed buying decisions. According to 1WorldSync’s research, 80 percent of individuals research in-store via their phone at least some of the time. Those individuals conduct research roughly 60 percent of the time.
When customers pull out their phones, what information are they searching for? These are the findings from the study mentioned above:
- Price comparisons (65%)
- Customer Reviews (63%)
- Detailed Product Descriptions (43%)
- Health/Nutritional Information (32%)
SmartLabel gives shoppers the in-depth, detailed information they want when they can’t find it on the product packaging. Even if some of the product data above is printed on the packaging, SmartLabel has that information so well organized that it’s much easier, faster, and more convenient for shoppers to look to the SmartLabel for that data.
Physical packaging is limited by space, branding, and a number of other factors. SmartLabel provides additional information consumers want that packaging simply can’t accommodate.
3. Works Across All Devices
According to a recent market survey, 55 percent of consumers who shop for groceries online do so from a mobile device. Within that number are many consumers who shop for groceries using multiple devices. With this information in mind, grocery brands must utilize tools that provide cross-device functionality to cater to all their online shoppers.
SmartLabel can be used on any device, giving brands the peace of mind that each page correctly displays no matter how the customer chooses to shop. Even as individuals add to their cart on their phone and finish shopping on their laptop, SmartLabel displays cleanly on each screen. The consumer can access all the data and resources SmartLabel offers, enjoying a streamlined experience across devices.
4. Clearly Explain Claims, Definitions, and Other Important Attributes
Food brands can only convey so much information on product packaging. SmartLabel allows brands and manufacturers to explain ingredient definitions, food product claims, certifications, and other important attributes consumers care about.
SmartLabel provides not only essential food information, but it includes peripheral data points that shoppers care about and want to know. These details –– as well as fast, easy access to this information –– are often the determining factors that persuade a shopper to choose a brand.
5. A Single Source of Data
Consumers demand greater transparency from the brands they shop, and this is especially true of food brands. According to a recent report by FMI, 75 percent of online shoppers are likely to switch to a brand that provides more in-depth product content beyond what’s required or provided on the physical label.
An interesting detail of the report is that the surveyed respondents were not necessarily natural product shoppers, a group that researchers expect to demand product transparency. Even so, consumers across demographics and food and brand preferences desire full transparency with the foods they consume and feed their families.
Steve Markenson, director of research and insights for FMI, says of the report’s findings, “Consumers want to know where their food comes from and how it gets made, and that has held true even as the pandemic has changed grocery shopping habits. Whether online or in-store, shoppers prefer brands tell the whole story about their products.”
SmartLabel capabilities give shoppers the “whole truth” by providing a single source of product data. The technology allows organizations to unify product data sources to provide shoppers with an accurate, flexible, and comprehensive source of product information.
Consumers have options for grocery shopping on every corner. In this industry, customer service makes all the difference when consumers decide where to spend their money. SmartLabel enhances the customer experience, setting you apart from your competition.
At 1WorldSync, we provide solutions that empower brands to easily create and manage SmartLabel pages. Contact our team today to learn how our SmartLabel tools can elevate your consumers’ grocery shopping experience and how your store can benefit from our integrated line of product data solutions. Learn more and get started with SmartLabel here.