Webinar Recap: How You Can Enhance Your Product Visibility on Instacart with 1WorldSync

In a recent webinar, “Enhance Your Product Visibility on Instacart with 1WorldSync,”  Iman AlFayez, Content Analyst II at Instacart,  Maria Stanton, Omnichannel Program Manager at 1WorldSync and Kara Bianchi, Director of Go-To-Market Strategy and Delivery at 1WorldSync walked customers through the process of meeting Instacart-specific data attribute requirements, improving product visibility and searchability and ensuring products stand out to online grocery shoppers.

Success in Instacart: Using High-Quality Product Data

Instacart is known as a leading e-commerce platform for grocery; however, Instacart goes beyond grocery, partnering with retailers in categories like beauty, home, electronics, and more. Today, Instacart works with over 1,800 retail banners across North America, representing more than 85,000 individual stores and counting. Some of the largest Consumer Packaged Goods (CPG) brands are already publishing their product data to Instacart. They understand the value of having their product content on the Instacart digital shelf and how it will benefit their brand and strengthen their market presence in the industry.

Instacart’s partnership with 1WorldSync is a new and trusted way for brands to submit content directly to Instacart. Furthermore, it’s a big step forward in making content sharing easier and more seamless.

Five Key Ways High-Quality Data Makes a Difference

This enhanced ease of sharing sets the stage for brands to provide the rich, detailed information that truly powers the Instacart experience. To understand precisely how high-quality product data translates into success on the platform for both brands and customers, hear directly from Iman in the video below:

The insights Iman shared powerfully demonstrate that success on Instacart is deeply intertwined with the quality of your product data. Moving beyond just submission, it’s the accuracy, completeness, and richness of this information that genuinely enhances the experience for shoppers and elevates brand performance. To further underscore these critical elements Iman discussed, here are the five key ways high-quality data makes a difference:

1. Accurate and comprehensive product information helps empower customer choice. This ensures that shoppers find exactly what they’re looking for and with confidence in what they’re buying.
2. Great data boosts discoverability. With detailed attributes, Instacart can power more relevant search results and help customers discover new items that they might love.
3. Strong product data helps ensure order accuracy. In a fulfillment model like Instacart’s, it’s very critical to have complete and accurate data to reduce picking errors, which improves the overall customer experience.
4. Instacart helps brands meet compliance standards. Fulfill display requirements for safety and regulatory compliance.
5. Rich product data maximizes promotional impact. It enables more targeted advertising and helps run more effective personalized marketing campaigns.

What Ensures a Successful Product Listing in Instacart? 

Having established the critical role that high-quality product data plays in achieving success on Instacart, next we’ll explore the specific, actionable best practices that can help you build listings that truly perform.

Ensuring your product information is not only complete but also presented according to Instacart’s standards is key. In the video below, Iman outlines exactly what Instacart looks for in a successful product listing, offering key insights into data accuracy, product naming conventions, attribute completeness, and the standards for compelling imagery that create a positive customer experience.

As highlighted in the video above, here are the four key methods to successfully listing your product on Instacart:

1. Accurate, transparent data. Ensure that the product information that’s being listed on storefronts is not misleading in any way to avoid a poor customer experience.
2. Product naming. When submitting the brand name and product name, they are submitted as two separate fields. In the back end, these two separate fields are combined to create one product title. To avoid repetition, make sure the brand name is not in the product name field as well.
3. Comprehensive attributes. Provide all attributes that exist in your product. For example, if your product is gluten-free or peanut-free, please provide this additional information.
4. Great product images go a long way. Include all sides of your package to create a comprehensive listing for Instacart customers, and ensure that all the images that you’re submitting are sharp and not blurry.

Getting Your Products Uploaded to Instacart With 1WorldSync

For brands looking to effortlessly connect and share rich product information directly with Instacart, ensuring your product content meets their specific requirements is crucial. 1WorldSync’s Item Management solution simplifies this process.

Ever wondered which attributes Instacart ingests or if your current product information is sufficient? The 1WorldSync platform provides clear visibility. Within each item, and even in bulk, you can easily identify Instacart’s data needs using our innovative “Playlist” feature. A Playlist is a grouping of attributes and associated validations that can be used to change the view of the Item Management screen and help you understand what a recipient is looking for. 

Watch the following video clip to learn more about the Playlist feature, its validation tool, and how these simple steps can kickstart your Instacart product upload process.

Not yet using our Item Management solution? Contact us today to learn more and get started with seamless Instacart integration!

1WorldSync AI: Effortless Nutritional Data Entry for Instacart

At 1WorldSync, we understand that populating extensive product information—such as detailed nutritional facts for Instacart—can seem daunting. You might worry, “What if I miss something or make a mistake with such a long list of attributes?” We’ve got you covered.

Instead of manually typing out every single nutritional value, you can simply:

1. Hit “Upload NFP” (Nutritional Fact Panel) 
2. Choose a clear image of your product’s nutritional facts

Our system then gets to work, intelligently processing the image to assemble and translate that visual information into structured attribute terms. Once you confirm the preparation state, you’ll see the relevant attribute fields automatically populated.

This AI-driven process provides a significant head start, saving you valuable time and reducing the risk of manual errors. Of course, you retain full control. You can easily review, interact with, and verify the auto-filled data to ensure complete accuracy. It’s a powerful way to instantly associate all those crucial nutritional values with their correct attributes.

While our technology offers a major efficiency boost, always remember to be conscious of and adhere to any relevant style guides to ensure full compliance and optimization for the Instacart platform.

Navigating Retailer-Specific Content: A Deep Dive into Instacart Product Titles

One common challenge in managing product content across multiple channels is adhering to the unique requirements of each retailer. A prime example of this, and a crucial point for success on Instacart, is how product titles are structured.

Understanding Instacart’s Title Logic: Avoid the Dreaded Duplicate

Instacart receives the brand name and the product name as two separate fields. Its system then combines these in the back end to create the final product title displayed to shoppers.

The critical advice from Iman at Instacart here is: “To avoid repetition, make sure the brand name is not in the product name field as well.” She gave a clear example: if you’re selling “Oreos” cookies, submit the brand name as “Oreos.” However, if you also include “Oreos” within your product name field, you’ll end up with a redundant title like “Oreo Oreo cookies” on the Instacart storefront. This not only looks unprofessional but can also negatively impact searchability and the customer experience.

The 1WorldSync Solution: Tailored Content for Each Recipient

So, how do you manage this when many of your other retail partners might actually prefer or require the brand name within the main product description or title field? This is where the flexibility of the 1WorldSync platform shines, as Kara demonstrated in the video below:

As Kara illustrated, the 1WorldSync platform allows you to efficiently address these differing requirements. You can maintain your standard product title for the majority of your retail partners while simultaneously creating a unique, Instacart-compliant version. This specific title is then precisely targeted and sent only to Instacart using their recipient identifier (like their name or GLN [Global Location Number]). This ensures your product listings are optimized for each channel, preventing issues like title duplication on Instacart while meeting the needs of other retailers.

Conclusion

Throughout this recap, we’ve explored key strategies for enhancing your product visibility on Instacart, from understanding the critical role of high-quality data to leveraging 1WorldSync’s tools for seamless content submission and adherence to specific platform requirements. To continue building on these insights and ensure you’re maximizing your impact:

• Dive deeper into product requirements for Instacart on the Instacart Trading Partner landing page.
  
• Watch the entire webinar on-demand here to learn more about the Instacart API and further tips and tricks to Instacart product content success.