Webinar Recap: Studio Show – The Secret Sauce of Quality E-Commerce Imagery

In the fast-paced world of retail, your images are your products. Whether your customers are shopping online or in-store, quality imagery plays a crucial role in their purchasing decisions. This was the central theme of our latest live session from the 1WorldSync studio in Chicago, the 4th installment of our Product Content Countdown summer webinar series.

Broadcasted from our state-of-the-art, 31,000 sq ft photography studio, the webinar featured Chief Strategy Officer Randy Mercer and Studio Director Michael Dreas diving deep into the importance of high-quality product imagery. They highlighted how, regardless of where consumers ultimately convert—whether online or in-store—product visuals are a deciding factor in their journey.

Key Takeaways from the Session:

• The Impact of Imagery on Shopper Behavior: Did you know that 61% of shoppers conduct online research before every store visit? And 89% use their smartphones in-store, at least some of the time. This means your online product imagery isn’t just important for e-commerce—it’s a vital part of the entire shopping experience.
• Streamlining Content Creation with 1WorldSync: Randy and Michael outlined how our studio process helps brands of all sizes streamline content creation, from capturing product imagery to gathering attributes, weights and dimensions. By providing an end-to-end solution, we help brands reduce the complexity and time involved in getting products to market.
• Best-in-Class Equipment and Services: Our studio is equipped with cutting-edge technology to ensure every shot is perfect. Whether you’re a CPG brand needing GS1 Standard imagery or a Foodservice company looking for flexible product shots, our studio is built to meet your needs.
• GS1 Standard Imagery for CPG and Foodservice: We also explored the role of GS1 Standard imagery, ensuring that CPG and Foodservice companies can maintain compliance while producing engaging and effective content.

Explore More Resources to Enhance Your Product Imagery:

• Updating Your Packaging? How is Your Brand Thinking About the 2D Barcode Sunrise in 2027?
• CPG Photography Trends for 2024
• Q&A With 1WorldSync’s Studio Director

See the Studio for Yourself

Curious about where the magic happens? Take a virtual tour of our studio to see firsthand how we bring your products to life through exceptional photography. Watch the Studio Tour.

Don’t Miss Future Webinars

Our Product Content Countdown series is still in full swing! Sign up for future webinars to stay ahead of industry trends and learn how to optimize your product content for a rapidly evolving marketplace.

At 1WorldSync, we’re here to help you create product content that connects, converts and drives growth. Join us for our next session and discover the future of product content.