For brands selling on Walmart.com, standing out on the digital shelf is crucial. Success requires more than just a great product; it demands a product detail page that is optimized to attract, engage, and convert shoppers. But with dozens of factors influencing performance, how do you know where your listings are excelling and, more importantly, where they are falling short?
To win on the digital shelf, you need a clear, data-backed understanding of your performance, which is why we are excited to introduce the Walmart.com Conversion Scorecard, a new, data-rich report powered by 1WorldSync Retail E-Commerce Analytics.
What is the Walmart.com Conversion Scorecard?
The Walmart.com Conversion Scorecard is designed to give you a data-backed snapshot of how your listings stack up across key performance areas that matter most: content quality and coverage, review strength, and product discoverability.
The report, available for free to Walmart suppliers*, quantifies the impact of your product content, measuring it against eight critical areas proven to influence conversion rates and sales. Your personalized scorecard doesn’t just give you a grade; it identifies clear and actionable areas for improvement across your entire Walmart portfolio, allowing you to focus your resources where they will have the greatest impact.
The 8 Critical Areas We Measure
Our scorecard analyzes your products based on a combination of Walmart’s own recommendations and our proprietary insights, derived from observations of top-ranking products.
- Number of Reviews: Are you meeting Walmart’s recommended minimum of 20 reviews? Sufficient review volume is crucial for building shopper trust.
- Avg Rating: A high rating is a powerful driver of search ranking and conversion. We measure your products against the 4.5-star average rating that top-performing items consistently achieve.
- Count of Pics: Visuals sell. Top products average 5-6 photos, and we track whether your listings meet this critical threshold for a comprehensive visual experience.
- Short Desc Word Count: Does your short description fall within Walmart’s “sweet spot” of 40-100 words to capture attention and provide essential details quickly?
- Long Desc Word Count: Are you providing enough detail? Walmart recommends 3-4 bullet points at a minimum, with 6 being the ideal for a thorough, informative description.
- Missing Rich Media: Are you leveraging rich media? We assess your use of below-the-fold content against top competitors in your category to identify opportunities for more immersive experiences.
- SEO Performance: How easily can shoppers find you? We measure your SEO performance to ensure you are ranking at or above the Best Seller Rank percentile in your category.
- Price Differential: Pricing inconsistency can erode trust and hurt sales. We flag any products with a price that is 35% greater or less than the average price across all stores.
A Vital Part of Your Analytics Toolkit
The Walmart.com Conversion Scorecard is a key component of our comprehensive Retail E-Commerce Analytics solution. 1WorldSync and Syndigo are here to help your business move beyond basic monitoring and unlock sales growth by optimizing keywords and search ranking, ensuring store-level item and in-stock compliance, and gaining a crucial edge with competitive intelligence.
Ready to see how your products score? Connect with our team today to learn more about the Walmart.com Conversion Scorecard.
*Report may not be available for all categories on Walmart.com; contact us regarding availability for your brand.
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