The Search for the Golden Product Content Record

May 23, 2019

The Search for the Golden Product Content Record

Today’s consumers demand complete, trusted, brand verified product content. High quality product content is the foundation of a great customer experience that delights customers and drives conversion.

Master Data Management has always been important for the standardization of processes to increase efficiencies and lower operational costs. However, providing trusted product content has gotten very complex for companies in recent years. Why?

  1. Regulations like LMIV, HazMat, Eudamed etc are putting additional risk on companies to deliver product information that are compliant and validated.
  2. Suppliers have multiple systems that house product content for individual departments.
  3. Product content requirements change quickly and often.

Bridging Supply Chain & Marketing Product Content Can Be Challenging

The reality is that a supply chain department has different requirements than a marketing department and naturally they invest in fragmented solutions that broaden the disconnect between the departments.

This fragmentation creates confusion, misunderstanding, ignorance, inefficiencies, double work and high costs. The quality of the product content is usually poor – and poor product content will lead to a loss of sales!

Digitization for Content Enablement from a Single Source of Truth – 1WorldSync

1WorldSync simplifies product content exchange between 25,000 brands, suppliers, distributors and recipients. We provide an end-to-end solution that addresses online and in-store product content needs and cover every step of the product content journey today and tomorrow.

We guide companies on their way to the perfect data set – The Golden Record.

  • Content Capture and Enrichment Create enriched content to help attract, engage and differentiate your product across digital shelves. Our Image Capture Solutions help create content that converts to a sale and our Data Loading Maintenance Solutions make it easy to get your data loaded and shared easily!
  • Product Discovery Leverage existing content invested with 1WorldSync to power and showcase your product portfolio to be discovered by buyers worldwide with our Digital Catalog and LabelSync offerings.
  • Content Management Centralize, organize and distribute product content with our Omni channel platform, Product Information Management (PIM) partners and Digital Asset Management solutions.
  • Content Syndication Solutions Distribute content to specific retailers, e-tailers or app providers and include attribution validation rules and the ability to distribute in the compliant format.
  • Quality & Performance Reporting Improve your product content health through customized assessments and e-commerce analytics and reporting.

If you would like guidance to achieve the perfect data set – the golden record – please contact us today!