E-Commerce Tips & Tricks for Master Data Professionals

Master data management is central to your e-commerce strategy. With many components covered under the umbrella of data management, master data professionals must orchestrate all the moving pieces to win the digital shelf. 

Below, we explore the best e-commerce tips and tricks for master data professionals so you can execute your data management strategy and hit your KPIs. 

The Essential Nature of E-Commerce Data Management

Master data professionals have their work cut out for them. They play a critical role in managing and maintaining data integrity, accuracy and consistency across their organization and e-commerce channels. They ensure the data used in various systems, including product catalogs, customer information, pricing, and inventory, is reliable and up-to-date. Master data professionals and their teams support seamless operations and positive customer experiences that build loyalty and increase sales. 

Every aspect of your e-commerce retail business involves data management, with product data management rising to the top of the task list. 

Product data management organizes and orchestrates product information, including:

• Inventory data 
• Product specifications
• Pricing and sales data 
• Supplier details

All this product information (plus more) is stored within a product data management system. These tools help you keep product information and content consistent across all e-commerce channels. The system syncs, structures and organizes the data, allowing master data professionals and their teams to effectively manage the information.

From enhanced search visibility to inventory management and demand forecasting, master data professionals drive e-commerce strategy and position their companies for a competitive advantage.

E-Commerce Data Management Tips and Tricks

Master data professionals must balance all aspects of an organization’s e-commerce product data. Because your marketing strategies are geared toward promoting and selling products (or product-like services), your responsibilities include optimizing data to ensure you hit relevant KPIs, including achieving your ideal place on the digital shelf. 

Here, we outline tips and tricks that help you refine and enhance your processes. 

1. Invest in the Right Tools for Data Management 

Your product information should work for you, not the other way around. You need PIM software that allows you to take control of your product information and harmonize your product content syndication to your trading partners across retail, distribution and e-commerce channels. 

Whatever system you use to manage your product content, 1WorldSync’s PIM will aggregate, validate, and communicate your content instantly so that it meets requirements and is delivered seamlessly.

2. Operate from a Single Source of Truth 

E-commerce businesses often deal with unorganized data and siloed product information. If your e-commerce and in-store product data aren’t in sync, your customers might see different promotions, products or pricing depending on where they shop, leading to a poor customer experience. The answer? Your content must be constantly validated, updated and syndicated. 

As your product catalog expands, manually executing these tasks evolves from challenging to impossible. 1WorldSync simplifies content disbursement by allowing you to operate from a single source of truth. 

Consolidating data into a single, standardized location helps you manage all data and content with ease. You can quickly set up and seamlessly manage all your current and new e-commerce and supply chain product content. With instant validation, you always maintain compliance with changing product data and retailer requirements.

3. Jump into the World’s Largest Data Pool 

Distributing product content to the right parties enhances your e-commerce sales. You need a data pool provider that gives you the greatest access to the most trading partners so you can get your products in front of more consumers as they’re ready to buy. 

1WorldSync powers 85% of the world’s leading brands and retailers with access to the most current and complete production information, globally and locally. We help you leverage direct connections to the world’s leading retailers and distributors and syndicate your core supply chain and e-commerce product content instantly. We provide the content tools you need to maximize your presence in the e-commerce (and omnichannel) retail space. 

1WorldSync seamlessly and securely delivers core product content to thousands of trading partners worldwide, across all industries and product categories. Regardless of your company size or how many recipients you deliver content to, our processes guarantee ease and efficiency in the format of your choice. Our platform ensures your syndication requirements are met with retailer-specific attribute validations, content readiness dashboards and expert content insights.

The global reach of the GDSN empowers you to leverage customer experiences to increase brand loyalty and trust, resulting in greater revenue and sustained growth. Partnering with 1WorldSync as your data pool provider is crucial to that success. 

4. Master Product Content Syndication 

E-commerce is a multi-dimensional channel that calls for a robust, well-rounded approach to content delivery. Master data professionals need the capability to present product content in a relevant, engaging way to convert the most shoppers. 

1WorldSync simplifies and harmonizes content management and distribution across every channel and platform. 

Item Management

1WorldSync Item Management helps you manage and track content against retailer requirements, streamlining workflows and allowing master data professionals (and their teams) to focus on the tasks that need their attention. 

Digital Catalog

Enhance e-commerce sales with customized, automated sales enablement. We eliminate manual entry and updates –– and associated errors –– so your teams and prospects always have the most up-to-date product offerings. From unlocking content for internal teams to sharing new products with trading partners, 1WorldSync’s digital catalog capabilities allow you to leverage your content to increase revenue. 

Digital Asset Management

1WorldSync’s Digital Asset Management system provides end-to-end visibility, giving you the control and freedom to manage e-commerce content. Seamlessly integrated with our Item Management platform, our automated DAM and content services work in tandem to ensure accurate content is in the right location. Our platform helps reduce workloads while increasing the speed and accuracy of your product updates.

Product Data and Content Optimization Tips

Data is king in retail, especially in e-commerce where your content is your product. The following are optimization tips for specific data and content points that all master data professionals should follow to manage high-conversion content. 

Product Description

Product descriptions are meant to inform your audience and rank your listing so they can find it, click on it, and buy. Optimizing product descriptions for shoppers at the ideal stage in the buyer’s journey allows you to target your audience when they’re ready to buy. 

Bullet Points

Bullet points are unique to Amazon listings and are primarily used to highlight product benefits. Amazon’s search engine indexes bullet points and uses them for search optimization. Adding bullet points to your product content and ensuring they’re optimized across every listing not only enhances your position within Amazon’s marketplace but also makes your product content easier for shoppers to read and understand. 

Pricing

Price optimization is among the most important data points for your e-commerce business. It’s an active, continuous process that ensures a product is priced appropriately for your target audience and the current climate of your market. 

Because product pricing constantly changes, master data professionals must maintain pricing consistently across every listing and every channel where you sell. 

Rich Product Content 

Rich product content, including video, specs, FAQs, 360-degree imagery and more, are among the most crucial data elements in e-commerce engagement and conversion. Trading partners have various guidelines on rich content format, size, placement, etc., within the listing. Deliver rich content that your audience wants and needs and ensure it meets the standards of your various trading partners. 

Inventory Management 

Inventory management is vital to timely product delivery and customer satisfaction. With inventory information changing with every purchase (and often outside of the influence of consumer purchase), maintaining accurate inventory data is crucial. 

While inventory information might not fall into the traditional category of master data, synchronizing inventory and availability accurately across all channels is essential –– and often a challenge. 

Master data professionals can streamline the supply chain and the buyer’s journey by ensuring accurate, up-to-date inventory information. 

Optimizing Master Data Management with 1WorldSync

At 1WorldSync, we know that e-commerce success rides on effective data management. We provide the solutions master data professionals need to carry out all facets of master data management. Our tools ensure that your content is relevant, accurate, organized and—most importantly—converts. 

1WorldSync solutions centralize the core data and attributes that power your organization, from the supply chain to the PDP. Our Master Data plan includes

• Supply chain and logistics data 
• Image hosting 
• Trading partner scorecards 
• Item hierarchy management 
• Data governance 

Explore 1WorldSync’s plans and pricing today to find a flexible solution that fits your needs. Simplify the creation and distribution of impactful content to increase sales starting now.