Reducing Time-to-Shelf: Accelerating Product Launches with PIM for CPG

The fierce competition in the CPG space leaves little room for inefficient or delayed product launches. However, many brands struggle with fragmented, error-prone product data during onboarding, leading to costly launch delays. Antiquated systems and disjointed approaches leave these organizations scrambling to outpace the competition; they’re often left behind and lose market share.

A centralized Product Information Management (PIM) system—especially one integrated with the GDSN and equipped with robust workflows and validations—can significantly reduce time-to-shelf, giving brands a competitive advantage. 1WorldSync, the most integrated PIM for software for CPG, designs solutions specifically for seamless, accurate, and fast CPG product launches.

The Time-to-Shelf Challenge in the CPG Industry

Endless obstacles can impede product launches, especially when you’re working with outdated software that isn’t built for CPG. Bottlenecks in the product launch process often result from:

• Manual data entry that’s time-consuming and prone to errors
• Siloed teams that lead to communication breakdowns and gaps in performance
• Redundant approval processes that waste time, talent, and money
• Lack of real-time validation and standardization that leads to inconsistencies and a strain on consumer trust

Inefficiency at various stages in content and data disbursement can significantly slow down product launches, leading to serious losses for businesses. In the CPG space, brands constantly battle for digital and physical shelf space. If a product launch is delayed even by a week, brands risk losing valuable market share that is difficult, if not impossible, to recover. Losing the first-mover advantage can significantly impact market share and profitability:

•  Delayed Sales and Revenue – Delays mean new products aren’t available to consumers as expected. Customers then shift to comparable products from competing brands that take valuable loyalty and market share.
• Increased Marketing Costs – If a product is ready for launch, brands have already heavily invested in marketing. Delays can mean those marketing efforts (and costs) are stretched over a longer period, increasing spending and diluting the impact of those campaigns.
• Increased Inventory Costs – Excess inventory is a significant resource waste. The longer a product launch is delayed, the more organizations spend on storing inventory waiting in limbo.
• Loss of Consumer Trust – Consumers expect brands to deliver on their promises, including product launch timelines. A product delay frustrates shoppers and loses consumer trust, a valuable asset in the competitive CPG space.

Speed is key when launching a new CPG product, but speed alone won’t cut it. Content accuracy and consistency are foundational not only for listing and launching products but also for earning and maintaining consumer and partner trust. The right PIM software simplifies content orchestration to ensure accuracy and consistency at every touchpoint, streamlining content disbursement so you can launch according to your timelines.

Centralized PIM: A Single Source of Truth

Your product content is the cornerstone of sales—both online and in-store. Brands need engaging content that is accurate, consistent, and trustworthy.

1WorldSync’s PIM system allows all parties to operate from a central pool of product content and data. Pulling from a single source of truth allows for real-time updates and version control, facilitating accuracy, consistency, and scalability everywhere you sell. Instead of cumbersome, error-prone manual entry, a PIM streamlines onboarding new products, which benefits both brands and retailers with:

• Faster approval
• Improved product content accuracy
• Fewer compliance issues

A centralized repository eliminates friction in your content management processes, helping you execute product launches faster, better, and with potential for more sales and revenue—all while maintaining consumer trust.

GDSN Data Pool Integration: The Backbone of Speed and Accuracy

A key component of a conversion-driving PIM is GDSN data pool integration. It enables automatic syncing between brands and their retail partners, allowing unprecedented speed and accuracy for product data exchange. 

 The 1WorldSync platform leverages deep GDSN legacy and expertise to efficiently connect brands with buyers around the globe. The world’s largest GDSN data pool provider, 1WorldSync orchestrates your entire product content journey, from creation to product launch and beyond. By ensuring consistent, validated data sharing across the ecosystem, 1WorldSync’s Product Content Orchestration Platform delivers speed and accuracy that positively impact revenue at launch and beyond.

Workflow Automation: Driving Efficiency Across Teams

Automation is no longer a buzzword; it’s a vital component of any competitive CPG company, especially when it comes to product content. Manual processes pose an endless list of problems for content teams. Disconnected spreadsheets, inconsistent formats, and manual approval and editing processes slow everything down for content management teams, starting with new product launches and continuing through everything that follows.

PIM software from 1WorldSync automates your content management strategy, giving you complete control over your enterprise product information through the following:

• Workflows and validations that protect your brand from content asset inconsistencies that can lead to inefficiencies among trading partners
• Aggregate data by integrating Enterprise Resource Planning (ERP) and existing internal systems into a single source of master data
• Ensuring compliance with GS1 standards in product content exchanged between trading partners
• Our Data Sync Business Process Integration Engine seamlessly communicates your data to your trading partners in their preferred format

Content automation prevents errors, inaccuracies, and redundancies that slow product launches and eat away at your profits. PIM streamlines workflows across teams and builds in efficiency throughout your organization.

The ROI of Faster Time-to-Shelf with PIM

The goal of a faster time-to-shelf isn’t speed itself; it’s increased revenue. When brands can launch a product faster without sacrificing quality or service, they’ve hit the target. PIM tools make this possible through: 

• Time and cost savings from faster launches
• Reduction in product data errors
• Increased agility in responding to trends and consumer demand
• Enhanced retailer, consumer, and stakeholder trust

Your bottom line matters. The right PIM solutions optimize product launches, product data, and content management, positioning your brand for higher revenue starting now.

For CPG brands looking to streamline product launches, implementing 1WorldSync’s robust PIM solution is a game-changer. Our software allows you to harmonize large volumes of inbound e-commerce product information with:

• Configurable workflows that allow you to guide incoming content to your cross-functional teams
• Seamless integration to 1WorldSync’s Item Management platform for brands, distributors, and retailers
• Endless ability to add internal or trading partner proprietary data fields to complete item profiles

Your next successful product launch is around the corner. 1WorldSync provides a full suite of tools and solutions to optimize product content orchestration, no matter what you sell. Reduce your time-to-shelf and boost your ROI. Learn more about 1WorldSync’s PIM solution and schedule a demo today.