New capabilities enable mission-critical digital information that drives e-commerce growth for brands and retailers in Brazil, including GPA
CHICAGO, IL – February 16, 2022– 1WorldSync®, a leading provider of product content solutions, today announced that it has expanded its content delivery capabilities to Latin America. 1WorldSync ContentCast® enables brands to manage compelling e-commerce and marketing content through its Inline Content Builder and then distribute that content in real-time to thousands of retailers worldwide.
Rich content is the content displayed below key product information on an e-commerce page and allows the manufacturer to display a variety of media and marketing information, like 360-spin photography, animations, videos, and feature comparison tables.
“We are excited to bring this solution to the Brazilian and Latin American markets as it significantly increases the ability of brands and retailers to efficiently deliver rich content to their consumers,” said Wellington Machado, General Manager, Latin America at 1WorldSync.
“Adding rich content to a product detail page can increase add-to-cart conversion rates by over 32%, underscoring the strong demand from shoppers for increasingly detailed information about branded products,” adds Machado.
GPA is the first Latin American retailer to enable 1WorldSync’s ContentCast technology on its e-commerce sites, exposing the rich published content of its trading partners.
“One of the best ways to do this is to provide consumers with comprehensive product information as they look for the best products to suit their needs. 1WorldSync’s rich content distribution solution makes this possible”, explains Machado.
About 1WorldSync 1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare, and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit https://www.1worldsync.c