Opportunity

In 2017, Bendix CVS sought a solution to modernize its e-commerce portal and showcase the unique features of each of its products. The internal team began a global e-commerce refresh project which included the North American group’s photography of its portfolio.

Solution

1WorldSync studio services provide companies of all sizes or industries affordable, e- commerce-ready product images, including 360-degree spin imagery, hero images and GS1- compliant image sets.

Results

• Quarterly on-site product photography shoots
• 10,300+ products captured with 360-degree spin and hero images
• Broad customer acceptance and global internal corporate recognition
• Quality control assistance

Bendix uses 1WorldSync’s 360-degree spin and hero image photography to capture its products for use on the company’s North American e-commerce storefront. With an initial photography project in 2017 and ongoing quarterly shoots, 1WorldSync Product Photography services have photographed 10,300+ Bendix brand products to date. The 1WorldSync Studio team leads on-site shoots for one week each quarter at Bendix’s primary distribution center in Huntington, IN. With the same project manager since 2017 and a rotating lineup of world-class photographers, the team captures an average of 150 products per shoot.

The e-commerce initiative – representing 50 countries over three global regions – delivered a harmonized e-commerce strategy solution incorporating 14 languages and three unique storefronts, including the Bendix site (b2bendix.com). The effort landed the Bendix team and their colleagues recognition at the global level. In 2023, Knorr-Bremse – Bendix’s Munich, Germany-based parent company – named the effort winner of the “Leading” category from a field of 139 submissions. The internal team and individual award celebrates achievements that embody the company’s brand core and corporate values.

“In addition to helping support our robust intellectual property protection program, one of the unanticipated added benefits from these shoots is that our plant quality inspectors use the images as part of their regular audits,” said Mike Grandstaff, eCommerce technical project lead at Bendix CVS. “The inspectors use the product photography to help support visual quality control and ensure our customers get exactly what they’ve ordered.”

The images positively impact the customer experience in more ways than one. “With so many similar product configurations, the photos help illustrate what makes each part unique,” said Grandstaff. “Sometimes, it can be challenging for our customers to locate the right service kit without using a picture of a kit's contents. The image resolution from the online spin viewer is exceptional.”