Opportunity

British Telecommunications Public Limited Company’s consumer technology reseller, BT Shop, was seeking to increase sales and margins while eliminating work for its sales and commercial teams. Before 1WorldSync, BT Shops’ cross-sell bundles were 100% manual and in-house. This process led to missed sales opportunities for a huge range of products. Internally, the team couldn’t keep up with bundling for each of their thousands of products. Human errors led to incompatible cross-sells which increased returns and frustrated customers. BT Shop sought a solution.

Solution

BT Shop leverages 1WorldSync’s product bundling solution to increase its online profitability by selling more high-margin accessories and services with automated cross-sell bundle technology.

1WorldSync is revolutionizing cross-sell for leading retailers around the world – creating the perfect match by combining an understanding of product range alongside customer behavior – whilst taking into account product availability. This unique technology leads the product bundling industry by ensuring each recommendation is compatible and relevant to the existing products in a customer’s cart. 1WorldSync’s product bundling solution increases cart size and decreases returns, benefitting the bottom line.

Results

BT Shop implemented 1WorldSync’s product bundling solution to remove manual processes and provide customers with automated, consistently compatible cross-sell products. 1WorldSync’s product bundling solution increased BT Shop’s margins and drove significant sales.

“Working with 1WorldSync was easy. From their customer success team to their category specialists, everyone is focused on helping us maximize opportunities. We sat down and created a tailored strategy – no other partner has been as collaborative and engaged with our business,” said Duncan Rutherford, BT Shop’s Head of eCommerce. “We’ve had many partners promising an easy implementation – 1WorldSync delivered. We went live in just 6 weeks with zero issues, on desktop and mobile.”