Opportunity

Before partnering with 1WorldSync, Wells was planning on using a Frequently Bought Together algorithm as a cross-sell approach, as this was the technology available on their e-commerce platform. Until Carolina Ogando, Wells Product Manager, realized they could not rely only on past purchases to recommend compatible and relevant products together. These would often appear random and not give the right customer experience while doing this manually was not an option as it was not scalable for +18,000 SKUs.

Solution

Wells sought a tool that could automate product bundling and lead to more sales. The team implemented 1WorldSync’s product bundling solution.

1WorldSync is revolutionizing cross-sell for leading retailers around the world – creating the perfect match by combining an understanding of product range alongside customer behavior – whilst taking into account product availability. This unique technology leads the product bundling industry by ensuring each recommendation is compatible and relevant to the existing products in a customer’s cart. 1WorldSync’s product bundling solution increases cart size and decreases returns, benefitting the bottom line.

Results

1WorldSync product bundles have 36% higher average order value for Wells than their previous bundles, and the average items per order are 56% higher. Not only does 1WorldSync increase Wells’ sales, it does so automatically with no internal manual work necessary. Additionally, the online bundling technology also helps Wells with customer experience in-store. The bundles are used by the sales representatives to help them provide better recommendations to the customers in-store and help them sell more. This also helps with temporary sales assistants that join in peak season to keep them informed of all products.