Product Content Trends for 2024

Product Content Trends for 2024

View Recording


Did you know 89% of shoppers visit multiple sites before making a purchase? With shoppers having more control than ever, brands’ main role is to establish consumer trust as quickly as possible.

1WorldSync conducted a nationwide survey of over 1,500 consumers to better how brands can earn consumer trust throughout the shopping journey. As we close out the year, join Colgate’s Todd Hassenfelt and 1WorldSync product content experts as they review some eye-opening data points and trends from the survey.

You’ll also learn:

  • How consumers build trust with brands
  • Trustworthy shopping channels
  • The importance of reviews
  • The influence of influencers
  • And more!

Whether you’re looking to increase your conversion or want to better understand today’s shoppers, get a head start on your 2024 strategies and goals.