Come 2027, QR codes will be accepted at point-of-sale (POS) and will initiate the transition of replacing UPC barcodes on products. This major shift will require adjustments for retailers, but especially for brands and their suppliers.

With a QR code on a product, brands can enhance the in-store experience by displaying detailed product information, reviews and more in an easy-to-view format for the consumer.

Join 1WorldSync’s Chief Product Officer, Randy Mercer, and leaders from GS1 US as they discuss the impact of the change and how brands (and their consumers) can benefit from rich digital experiences. You’ll also learn:

• Events behind the change
• 2D barcode capabilities
• Prep checklist for brands
• And more!