Uber
Publish to Uber’s Conical Product Catalog
Take control of your product’s data on Uber. Merchants provide Uber with product catalogs, which may not always be complete or current. To address this, Uber uses the Uber Canonical Product Catalog (UCPC) as a centralized source of truth for all product listings.
Uber works directly with 1WorldSync to provide data directly into UCPC utilizing the GDSN network.
When Uber receives a merchant’s catalog, each product is matched by GTIN to the UCPC. If any discrepancies arise, the merchant’s data is replaced with the verified information from the UCPC which is supplied directly from brands, ensuring Uber’s app always showcases the most reliable and official product details.
Why Your Product Content Matters to Uber:
Consistency Across the Platform: All retailers integrated with Uber and submitting GTINs will display the same version of your product—the one you provide. This ensures a consistent and reliable presentation of your brand across Uber’s app.
Ensures Product Updates and Completion: Whenever you update or add a product through the GDSN network, it is automatically reflected in the UCPC. This ensures that Uber always has the most current product information, reducing the risk of discrepancies and enhancing the overall customer experience.
Unlocks Additional Features: Products listed in the UCPC become eligible for additional features like Google Shopping activation, Search Engine Optimization (SEO), and quality assurance processes. This ensures that your product stands out in Uber’s marketplace, with more opportunities for effective promotions.
Unlock Assortment Reporting: When a brand has shared over 80% of their assortment through a the GDSN network, they unlock assortment reporting, which will include the detail of which of their products are being sold in the uber app by which merchant and in which store, and which % of their assortment is missing
Better Data for Ads: By providing complete product data through UCPC, your products can be more efficiently promoted and sold, ensuring merchants and consumers always have access to the latest details, helping drive sales.
Why Should You Participate?
By submitting your product content to Uber via Content1 and the GDSN network, your brand will benefit in several ways:
Enhanced Brand Integrity: With consistent and high-quality product information across all platforms, your brand will be represented exactly as you intend.
Improved Consumer Experience: Accurate product data ensures Uber users see the best possible representation of your products, from images to descriptions, enhancing trust and purchase confidence.
Streamlined Operations: The GDSN integration means fewer requests for updates or corrections from Uber, as the latest product information is already available in the system.
Expanded Market Reach: As more platforms adopt digital shelves, participation in UCPC ensures that your brand is ready for broader omnichannel opportunities.
How to Enable Content Uber
Uber is currently receiving its content via 1WorldSync’s Content1 to reduce the requests they make to you, the brand.
What is Content1?
Designed for high-scale, read-only access, Content1 allows Uber and other retailers to view your selected and approved product content in Item Management via API.
Content1 does the heavy lifting to power direct-to-consumer (DTC) sites—ensuring your brand is populating the latest and greatest content.
How Much Does it Cost
There is no additional cost for 1WorldSync subscribers to submit content to Content1.
Benefits for our suppliers include:
The digital shelf is constantly expanding, and keeping up with the number of platforms and endpoints that want your content isn’t scalable—even for the largest brand teams. By opting into Content1, you maintain control of your brand experience while ensuring every corner of the omnichannel commercial world has access to accurate, high-quality content.
How do I enable Content1?
- Log into Item Management.
- Click the “?” icon in the top-right corner.
- Go to “My Action Items” and select “Opt In” under “Introducing Content1.”
Contacts
1WorldSync Customer Support
+1 866.280.4013
technicalsupport@1worldsync.com