Trading Partners



Waypoint is a premier sales agency primarily representing leading brands within the foodservice and non-foods industry. We bring manufacturers, operators, & distributors together by providing unparalleled strategic insights, channel-specific expertise, marketing solutions, data, and innovative culinary support with a goal of WINNING AS ONE.

In 2013, Waypoint adopted the GS1 standards and successfully implemented data synchronization for receiving product information via Global Data Synchronization Network (GDSN). Waypoint is requesting our clients’ support and participation in this important initiative to help us serve you better.

Please visit the links on this page to learn more about the GDSN process with Waypoint.

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Data Processing