1WorldSync’s Chief Product Officer Randy Mercer recently wrote an article for InsideBIGDATA outlining the four ingredients for accurate supply chain data synchronization. In the article, Randy shares the importance of GDSN certification, content acceleration, data loading and maintenance and product information management.

“As a brand’s supply chain data responsibility evolves, so do the possibilities for content to provide value. Siloed data or a lack of clarity about changes to content expectations, regulations or business processes make it challenging to maximize profits efficiently.”  – Randy Mercer, 1WorldSync Chief Product Officer

Read the full piece here.