Kroger utilizes Vendor Item Portal (VIP) and the Global Data Synchronization Network (GDSN) for data synchronization.
Kroger’s processes are designed improve data accuracy, enhance communication and increase efficiency.
Suppliers have two options for syndicating product content:
To get started, first you will need your company’s GLN to register for the Kroger VIP. Next, please review the Steps to Supplier Success document for a detailed guide of the process.
For Kroger VIP Item Submission (errors occurring once in VIP and cannot resolve) contact the Kroger Supplier Engagement Group (SEG) at ItemMDMVIP@kroger.com or 1-844-277-6165 (US) or +011 513-387-1140, Option 1 (International).
For VIP or 1Worldsync support (issues with logging in, site issues), contact the 1WorldSync Service Desk at firstname.lastname@example.org or 1-866-280-4013.