This Product Description outlines the application functionality provided by the PowerReviews Core Platform user-generated content solution (“PwR Core Platform”) and the PowerReviews Syndication solution (“PwR Syndication”). This document forms part of the Agreement to provide Client with the PwR Core Platform and Syndication capabilities. Capitalized terms used but not defined herein have the definitions assigned to them in the Master Services Agreement and any links to the PowerReviews website included in this Product Description.

Capabilities

The PwR Core Platform provides a comprehensive framework of capabilities designed to enable the collection, display, and distribution of authentic user-generated content. PwR Core Platform helps support the business practices related to using the power of customer feedback to build trust, drive sales, and improve their products and services.

Key Features:

1. Review Collection: The PwR Core Platform facilitates the collection of product reviews and ratings through various channels such as email and website integrations. It provides customizable templates and scheduling options for requesting feedback from consumers after they’ve made a purchase or interacted with the product/service.
2. Moderation and Management: The PwR Core Platform offers tools for moderating and managing incoming reviews. This includes features like automated spam detection, content moderation, and the ability to flag or filter reviews based on predefined criteria to ensure authenticity and relevance.
3. Syndication (PwR Syndication):
   1. PwR Syndication enables Client to extend the reach of its consumer reviews by allowing for the distribution of consumer-generated content to third-party retailers and other online channels where potential end customers may be researching products or making purchasing decisions.
   2. Expanded Reach: By syndicating review content, businesses can increase the impact of a single review or piece of content. This ensures maximum sales lift, even across retailer sites.
   3. Customization and Control: Businesses have control over which review content is syndicated and where it is displayed. This can ensure your content is only shared to authorized resellers.
   4. Analytics: With PowerReviews analytics you can understand the reach of your content, and monitor performance metrics to optimize syndication efforts over time.
   5. This solution leverages product data provided by the Client. It is the Client’s responsibility to ensure the product data, particularly UPC/EAN/GTIN, is clean and accurate to enable auto-matching. If manual matching is necessary due to unavailable data, the Client agrees to provide the Company with a mapping file containing their product details and relevant sender’s or receiver’s information.
4. SEO and Rich Snippets: The PwR Core Platform helps clients optimize their review content for search engines by generating rich snippets that enhance the visibility and click-through rates of product pages in search results. This includes displaying star ratings, review counts, and other relevant information directly in search listings.
5. Analytics and Insights: The PwR Core Platform provides analytics and reporting tools to track the performance of reviews and ratings over time. The suite includes customizable reports, report scheduling, data visualizations, and site analytics to measure the impact of ratings and reviews on conversion rates.
6. Customization and Integration: The PwR Core Platform offers customization options to match the branding and style of Client’s websites and marketing materials. It also integrates seamlessly with e-commerce platforms, content management systems, and other third-party tools, making it easy to incorporate review functionality into existing workflows.

Implementation

The implementation team will provide comprehensive support to Client throughout the implementation of its PowerReviews Core Platform Subscription. This support will be available from kickoff, through the implementation service end date listed on the Order Form. If no specific start and end dates are included, support will be available for 90 days following the project kickoff call.

Scope of Implementation Services:

1. Kickoff Call: Company will coordinate a kickoff call with Client within 30 days of contract signature to align on objectives, timelines, and requirements.
2. Status Calls: Company will coordinate regular update calls with Client throughout the implementation phase to track progress and address any emerging needs. These calls will be scheduled based on mutually agreed-upon intervals, typically on a weekly basis.
3. Implementation Support: Company will provide comprehensive support to the Client in implementing the solutions outlined below, while strictly adhering to PowerReviews’ best practices. This support encompasses guiding the client through the implementation of the products specified in the Order Form. Specifically, support includes providing expert guidance and assistance to ensure the successful deployment and configuration of the defined solutions. Support is available during normal business hours and does not extend to after-hours support.
4. Ratings & Reviews: Company will provide support to the Client in implementing the Ratings & Reviews solution, which includes:
   1. Standard JavaScript integration (i.e. ReviewSnippet, ReviewDisplay, ReviewSnapshot, ReviewList, Category Snippet, Review Image Display, Write, Checkout Beacon, and Callback Functions)
   2. Product Data (Feedless or Product Feed)
   3. SEO
   4. Order Feed
   5. APIs (Display API, Enterprise API, or Write API)
   6. XMLs (Summary or Complete)
5. Ratings & Reviews Content Import: Company will assist the Client in importing existing reviews into the new system to ensure data continuity. Client is responsible for providing the Company with the necessary data files, following the specified format outlined in this link. It is the Client’s responsibility to ensure all formatting and data manipulation is completed to provide clean, usable data. Once the Client provides the files in the specified format, the Company will process and ingest them.
6. Write-a-Review Forms: Company will build and customize up to two custom review submission forms, by language, as defined in the Order Form, tailored to the client’s specifications. All standard write-a-review forms will include the following fields:
   1. Overall Rating
   2. Review Headline
   3. Review Comments
   4. Bottom Line
   5. Nickname
   6. Location
   7. Media Upload
   8. Email
   9. Up to five custom questions, defined by the Client
7. Questions & Answers (Q&A): Company will provide support to the Client in implementing the Questions & Answers solution, which includes:
   1. Standard JavaScript integration (i.e. QuestionSnippet, QuestionDisplay, and Callback Functions)
   2. APIs (Display API, Enterprise API, or Write API)
8. Questions & Answers (Q&A) Content Import: Company will assist the Client in importing existing questions and answers into the new system to ensure data continuity. Client is responsible for providing the Company with the necessary data files, following the specified format outlined in this link. It is the Client’s responsibility to ensure all formatting and data manipulation is completed to provide clean, usable data. Once the Client provides the files in the specified format, the Company will process and ingest them.
9. Seller Ratings: Company will assist the client in configuring and enabling their Seller Ratings email feature within the PowerReviews portal.
10. Share to Amazon: Company will assist the Client in configuring this solution, enabling the Client’s customers to share their reviews on Amazon. The Client is solely responsible for providing the necessary data, such as ASIN (Amazon Standard Identification Number), and validating this data for accuracy and completeness.
11. Syndication (PwR Syndication) Implementation:
    1. Account Setup and Configuration: Set up a Client account on Company’s PwR Core Platform and configure the Syndication features. This involves providing basic information including Client website URL, product catalog, and branding preferences.
    2. Integration with PowerReviews Core Platform (“PwR Core Platform”): If Client has an existing PwR Core Platform Subscription to collect and manage customer reviews, PwR Syndication can be seamlessly integrated with Client’s existing account. This integration ensures that review content is synchronized and up-to-date across all channels.
    3. Automated Content Mapping: Company will use product data shared by Client to identify potential brand and product matches automatically.
    4. Compliance and Quality Assurance: Company will ensure compliance with syndication channel guidelines, as well as any legal and regulatory requirements and/or guidelines related to online reviews and consumer protection. Company will regularly review and moderate syndicated review content to maintain quality and integrity.
12. Pre-launch Quality Assurance: Company will conduct comprehensive testing and validation of the setup to ensure readiness for launch. Feedback resulting from the testing will be shared with the Client, who will be responsible for addressing and implementing any necessary changes. Upon completion of the changes by the Client, they will notify the Company to conduct another review.
13. Post-launch Quality Assurance: After the solution has gone live, the Company will continue to monitor and evaluate its performance to ensure optimal functionality. Any feedback or issues identified during this phase will be communicated to the Client. The Client will be responsible for addressing and implementing necessary changes based on the feedback provided by the Company. Once the Client has made the required changes, they will notify the Company for further review and assessment.
14. Implementation Handoff: Company will coordinate a call with the Client within 30 days of go- live, to introduce them to the team that will support them post-implementation.

Client Obligations

Pre-Implementation:

1. Participate in the kickoff call within 30 days of contract signature to align on objectives, timelines, and requirements.
2. Engage in regular status calls with the Company throughout the implementation phase to track progress and address emerging needs.

During Implementation:

1. Provide necessary data files for Ratings & Reviews Content Import and Questions & Answers Content Import, following specified formats outlined by the Company, according to the scope of the project.
2. Ensure all provided data files are clean, accurate, and formatted correctly for ingestion by the Company.
3. Provide necessary data such as ASIN (Amazon Standard Identification Number) for enabling the Share to Amazon feature and validate this data for accuracy and completeness.
4. Ensure product data, particularly UPC/EAN/GTIN, is clean and accurate for the Syndication solution to enable auto-matching. Provide a mapping file if manual matching is required.
5. Collaborate with the Company to define up to five custom questions for customized review submission forms, if required by Client.
6. Approve and finalize Custom Moderation guidelines before content moderation can commence, if the product is in scope.
7. Address any feedback or issues communicated by the Company during the Pre-launch Quality Assurance phase, and implement necessary changes promptly.
8. Notify the Company upon completion of changes for another review and assessment.
9. Client will provide necessary access to their systems and computing environment for pre- production and production phases, ensuring appropriate connectivity for testing purposes.

Post-Implementation:

1. Continuously monitor the performance of the implemented solution.
2. Address and implement necessary changes based on feedback or issues communicated by the Company during the Post-launch Quality Assurance phase.
3. Notify the Company once required changes have been made for further review and assessment.

Handoff Phase:

1. Attend the implementation handoff call within 30 days of go-live to meet the post- implementation support team introduced by the Company.

Company Obligations

Pre-Implementation:

1. Coordinate a Kickoff Call with the Client within 30 days of contract signature to align on objectives, timelines, and requirements.
2. Coordinate regular Status Calls with the Client throughout the implementation phase to track progress and address emerging needs
3. Provide comprehensive support to the Client in implementing the specified solutions, adhering strictly to PowerReviews’ best practices.
4. Assist the Client in configuring and enabling the Ratings & Reviews solution, including standard JavaScript integration, product data integration, SEO, order feed, APIs, and XMLs, according to the scope of the project.
5. Assist the Client in importing existing reviews and content into the new system to ensure data continuity, processing and ingesting provided data files according to specified formats, according to the scope of the project.
   1. Test Account: One (1) review import into the test account per locale/site.
   2. Production Account (pre go-live): One (1) review import into the production account prior to go- live per locale/site.
   3. Production Account (post go-live): One (1) review import into the production account post go- live per locale/site.
6. Build and customize up to two custom review submission forms tailored to the Client’s specifications, if required by the Client.
7. Provide support to the Client in implementing the Questions & Answers solution, including standard JavaScript integration and APIs, according to the scope of the project.
   1. Test Account: One (1) Q&A import into the test account per locale/site.
   2. Production Account (pre go-live): One (1) Q&A import into the production account prior to go- live per locale/site.
   3. Production Account (post go-live): One (1) Q&A import into the production account post go-live per locale/site.
8. Assist the Client in importing existing questions and answers into the new system to ensure data continuity, processing and ingesting provided data files according to specified formats, according to the scope of the project.
9. Assist the Client in configuring and enabling the Seller Ratings email feature within the PowerReviews portal, according to the scope of the project.
10. Assist the Client in configuring the Share to Amazon solution to enable customers to share reviews on Amazon, according to the scope of the project.
11. Collaborate with the Client to enable the Syndication solution, leveraging product data provided by the Client for auto-matching and providing manual matching support if needed, according to the scope of the project.
12. Collaborate with the Client to establish Custom Moderation guidelines for content moderation post-implementation, according to the scope of the project.

Implementation and Post-Implementation:

1. Conduct comprehensive testing and validation of the setup to ensure readiness for launch.
2. Share feedback resulting from testing with the Client for necessary changes and improvements.
3. Monitor and evaluate the performance of the implemented solution post-launch.
4. Communicate any feedback or issues identified during the post-launch phase to the Client for necessary actions.
5. Conduct follow-up reviews and assessments upon completion of Client-initiated changes.
6. Coordinate an implementation handoff call within 30 days of go-live to introduce the post- implementation support team to the Client.