More than 1,600 industry leaders and practitioners grabbed a seat at the May 2021 Power of 1 Virtual Summit. The two-day event showcased endless, valuable success stories and lessons learned from brands and retailers around brand guidelines and consistency, influencers, omnichannel consumer experiences, Master Data Management (MDM), GDSN and industry standards, rich product page content, and more.
Here is a look at 9 sound bites reflecting industry changes of the last 12-24 months, how leading organizations adapted to new opportunities critical to their future business and what actions can help shape the future of global commerce.
With brick-and-mortar shops shutting down, Sony heavily invested in digital shelf and content execution, leveraging the expertise of their retail team members to recreate the in-store experience through YouTube, according to John Randant of Sony Electronics’ corporate marketing team.
Randant also discussed how today’s consumers are traversing multiple digital platforms. One of Sony’s strategies for maintaining consistent content across their major retailers is its use of 1WorldSync ContentCast, which enables real-time rich content syndication.
As a company that has been around for 200-plus years, Colgate-Palmolive’s move into e-commerce was a shift that required focus on their content business model and profitability, according to Lou Farina, Worldwide Director, Global Data Management for the organization.
For Mars Wrigley Confectionery, leveraging the GDSN ensures that they’re providing a single source of truth to customers and consumers, confirmed Joyce Ann Rosenfield, GDSN Functional Expert for the company.
Victoria Vanderyken, Sales Assistant Manager for Purely Elizabeth agreed, referencing the importance of the standards. Because the all-natural and organic food company works with so many groups that are just now entering into e-commerce, standards serve an important basic category to provide them with support.
Positively strict’ guidelines help shape company standards for Simple Mills, a company that works with various agency partners to create their content. According to Todd Hassenfelt, Senior Director of E-Commerce for the company, those guidelines contribute to their consumers ability to discern a Simple Mills piece of content from any other.
For Mondelez’s Leslie Henderson, GTIN as the unique identifier helps the company not only share very standardized information with its consumers and retailers but also provide compelling information that grabs the consumer and influences them to purchase a product.
Industry advancements toward the global data model will contribute toward simplicity in many stakeholders and organizations meeting standard requirements, added Rosenfield.
Leah Saragusa, Labeling Compliance & Digital Content Manager for Seaboard Foods echoed the need for consistent levels of information across every product, citing their customers contributions to the level of attribution the company is driving toward providing long-term.
Ram Iyer, Global Leader of Digital Strategy & E-Commerce for Microsoft, summed up the past year’s effect on product content strategy the best.
And while the customer journey as a result of the pandemic is no longer linear, Iyer sees is it as a great opportunity to ‘reimagine’ the digital experience across all touchpoints – from the search bar to the product detail page.
For more event takeaways, make sure to access all on-demand materials here to stay informed around global commerce industry insights you won’t find elsewhere.
Congratulations to Nicole Schnabel, Senior Global Product Analyst at Johnson & Johnson, for winning the Confident Commerce contest during 1WorldSync’s May 2021 Power of 1 Virtual Summit! Her engagement in the different virtual areas throughout the event—from the auditorium sessions to the roundtables, exhibit hall and more—earned her top-ranking contest leaderboard points and the Apple HomePod Mini grand prize. Congratulations Nicole!
Note: speaker sound bites were captured during industry panels held on May 18-19, 2021 at the 1WorldSync Power of 1 Virtual Summit. To access the panel discussion recordings in full, register or login for the complete discussions.
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