Ajinomoto Foods North America
1WorldSync helps Ajinomoto empower consumers to interact with their products in a brand-new way that increases conversion, brand consistency and customer engagement.
Ajinomoto Foods North America
1WorldSync helps Ajinomoto empower consumers to interact with their products in a brand-new way that increases conversion, brand consistency and customer engagement.
Results Worth Measuring
Saved in image costs and hosting
Saved in data pool and digital asset management
Opportunity
As a fast-growing company having undergone multiple mergers and acquisitions, Ajinomoto envisioned having a centralized location to host all of the data required for synchronization with trading partners. The organization wanted to showcase their products, along with images, videos, brochures and certificates to support the product throughout the supply chain and its entire life-cycle. Ajinomoto needed a state-of-the-art, cost-effective, sophisticated platform that would enable:
- Image hosting to be synchronized with trading partners
- Streamlined data processes including validation and quality checks prior to synchronization
Solution
1WorldSync Product Photography services gave Ajinomoto access to:
- Product images compliant with GS1 US Standards Initiative
- 360-degree spinset and multiple static images.
- Data collection for product weight, height, width and depth
- Images formatted, uploaded and delivered to 1WorldSync’s Digital Asset Management (DAM) solution
Results
Ajinomoto saved approximately 35% in imaging costs and image hosting and 45% in Data Pool and Digital Asset Management (DAM) services. Their foodservice and CPG products had refreshed images complete with spinning capabilities that enhanced the selling factor, ultimately making their products stand out more to the end consumer.
Product spec sheets helped our sales, customer service and leadership teams better visualize our products in the market including the actual barcodes on the packaging. Spinning imagery capabilities from 1WorldSync’s studio offers an innovative way to showcase our products.”
Ajinomoto Foods North America is a leading manufacturer in the frozen food industry. AFNA is dedicated to contributing to a healthier lifestyle through nutritious and balanced foods. With a commitment to excellence and innovation, all of their products are prepared with their customers in mind, providing healthy and delicious meals for all. They currently operate ten factories and two main offices domestically in the United States. With over 2,500 employees working around the clock, they serve as a brand leader across all categories of frozen foods. Their products span across the largest categories of ethnic frozen foods ranging from Mexican to Italian to Asian across every distribution channel including foodservice, grocery, warehouse club and custom manufacturing. For more information, please visit www.ajinomotofoods.com.
Company
Ajinomoto Foods North America is a leading manufacturer in the frozen food industry
Headquarters
Ontario, CA
Industry
Frozen food
Summary
- 35% saved in image costs and hosting
- 45% saved in data pool and digital asset management