Opportunity

Challenge Dairy, a top dairy foodservice producer and provider in California, needed a dynamic and real-time way to capture and present their product content, equipping sales with the ability to showcase their products with the most up-to-date product information including descriptions, ingredients and images. Challenge Dairy was receiving nutritional facts for many products from different vendors with no uniform formatting. Key attributes were spread out across numerous documents and data could not be readily searched by product descriptions.

Challenge Dairy’s Goals:

• A single view of accurate and up-to-date product content across their enterprise.
• To present their product attributes, ingredients and images in a marketable manner.

Solution

Challenge Dairy enlisted 1WorldSync, the leading provider of trusted content, to mobilize their product content and reach buyers in a new way. They implemented the 1WorldSync Digital Catalog solution to go digital, sell everywhere and deliver content efficiently.

Results

Digital Catalog allows Challenge Dairy to:

• Seamlessly create an online catalog with complete product details for consistent content across trading partners
• Deliver downloadable selling/spec sheet PDFs and other digital sales aids (eg. iPads/Laptops) to help drive global sales
• Provide their sales team with easy access to the most up-to-date product content, including images
• Visually style their dynamically generated product pages with custom, branded designs and tailored experiences
• Reduce reliance on email and other means of sharing product content