Parts Town Partners with 1WorldSync to Digitize the Commercial Food Service, HVAC and Residential Appliance Industries
The Leading Distributor Utilizes 1WorldSync Team and Photography Equipment to Increase Conversion Rates by 30%
Parts Town Partners with 1WorldSync to Digitize the Commercial Food Service, HVAC and Residential Appliance Industries
The Leading Distributor Utilizes 1WorldSync Team and Photography Equipment to Increase Conversion Rates by 30%
Results Worth Measuring
Year partnership
360-degree spin images created
Locations with active projects
Having the reassurance that the product is right definitely cuts down our returns and increases our conversion rates. With 360-degree spin imagery, we know it’s the right part every time.”
Challenge
Parts Town was seeking a way to accurately share product information to customers for immediate commercial food service, residential appliance and HVAC part replacement. The company was interested in digitizing its presence and expanding its online catalog through imagery.
Solution
Parts Town partnered with 1WorldSync in 2012 to capture 360-degree spin imagery that showcases product details and specs. In their 10 years of partnership, 1WorldSync has led multiple major image capture projects for Parts Town as well as armed the Parts Town team with 360-degree spin photography equipment and training for continued image capture.
“1WorldSync has enabled us to continue to produce high-quality product imagery with state-of-the-art equipment and training. The studio staff visiting is always at the top of their game. They can take apart and put together a machine in hours. It’s a great experience all around,” said Kyle Friedberg from Parts Town.
Results
1WorldSync’s Studio services have allowed Parts Town to completely digitize its inventory and provide detailed product specs to consumers.
The partnership has led to:
- 265,000 360-degree spin images
- 30% increase in conversion rates with accurate images and stock availability
- Eliminated risk of returns caused by incorrect product
- 360-degree spin-capable equipment and annual training
Imagery has been our #1 focus for product content since 2012 when 1WorldSync allowed us to introduce 360-degree imagery to the industry. The photo studio team has opened our eyes to image capabilities and how it impacts conversion rates, the digital experience and the overall customer experience. We continue to apply that to our brands across the world. We’ve never had a reason to look elsewhere. 1WorldSync has been here since day 1 and we’ve never had an issue. The team has been completely flexible with our needs. We work in controlled chaos and 1WorldSync has rolled with the punches. It’s all we can ask for in a vendor.”
Parts Town is the leading, technology innovation-driven distributor of genuine OEM (original equipment manufacturer) foodservice, residential appliance and HVAC equipment repair parts. When there’s a hiccup with any piece of equipment, Parts Town is ready to jump in and help with the most in-stock parts on the planet, innovative technology, and an unmatched customer experience. Customized solutions benefit equipment service technicians of all kinds, as well as chain and independent restaurants, schools, health care facilities and hospitality providers.
By partnering with the top manufacturers of foodservice, residential appliance and HVAC replacement parts, Parts Town improves the supply chain, increases sales of genuine OEM parts and keeps every customer’s business running like clockwork. Parts Town also partners with equipment and supplies dealers of all sizes to offer a one-stop-shop through its Parts In Town marketplace.
Company
Parts Town
Headquarters
Addison, Illinois
Industry
Food service, HVAC and residential appliance parts
Summary
- 265,000 360-degree spin images
- 30% increase in conversion rates with accurate images and stock availability
- Eliminated risk of returns caused by incorrect product
- 360-degree spin-capable equipment and annual training