1WorldSync’s Product Information Management (PIM) Solution Enables Red Gold to Efficiently and Accurately Manage and Share 3,500 GTINs
Its partnership with 1WorldSync has allowed this household-name CPG company to improve satisfaction scorecards by an average of 10% across its customer base
1WorldSync’s Product Information Management (PIM) Solution Enables Red Gold to Efficiently and Accurately Manage and Share 3,500 GTINs
Its partnership with 1WorldSync has allowed this household-name CPG company to improve satisfaction scorecards by an average of 10% across its customer base
Results Worth Measuring
GTINs published
average scorecard increase across all customers
old or obsolete GTINs removed
Opportunity
Red Gold was using a different PIM solution (Salsify) to manage their product data but found the process to be too manual with no direct connection to their core syndication system. This led to inaccuracies in their data and a significant amount of time wasted for their teams. They sought a better solution.
Solution
Having already been a partner for 15 years, Red Gold turned to 1WorldSync for a more advanced and automated data management and syndication solution. Red Gold implemented 1WorldSync’s PIM solution, the most integrated in the industry, as well as their Digital Catalog.
Results
The introduction of 1WorldSync’s PIM allowed Red Gold to streamline data for its 3,500 GTINs straight from its internal system to 1WorldSync and remove 1,600 obsolete GTINs. This has significantly cut down internal workloads by removing manual entry and increased Red Gold’s data efficiency and accuracy. Not only has Red Gold’s internal process improved, but the customer experience is also significantly better with an average of a 10% increase in satisfaction across customer scorecards from foodservice customers to major retailers, including Walmart.
In addition, Red Gold leverages 1WorldSync’s Digital Catalog for internal audits to make sure they have the best possible content for their teams and their customers.
“With 1WorldSync, we’ve had a decrease in data errors due to the automated validations in place. Plus, we were able to put a much more efficient workflow in place to get accurate data to our customers in a timely manner,” said Shannon Pratt, Lead Supply Chain Coordinator, Data Quality at Red Gold. “The customer service is great! We feel like we are supported when any questions or issues arise and we receive answers quickly.”
1WorldSync is integral to the operation of Red Gold and it’s becoming more so everyday.”
Four generations of the Reichart family have been producing the world’s freshest, best tasting tomato products since 1942. When the US entered WWII, the government asked citizens to step up and help the war effort and the call was answered. Since then, Red Gold has become one of the largest privately owned tomato processors in the nation with three state-of-the-art facilities in Elwood, Geneva, and Orestes, Indiana. The company also boasts a 1.25 million square foot distribution center in Alexandria and operates the subsidiary RG Transport trucking fleet in Elwood. Red Gold partners with local family farms across Indiana, southern Michigan, and Northwest Ohio to sustainably produce premium quality canned tomatoes, ketchup, sauces, salsas, and juices for foodservice, private brands, brands, export, co-pack, club, and retail channels of distribution.
The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, Tomato Love, and Sacramento. Superior Quality, Outstanding Service and Operational Excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world.” Visit our award winning websites for great recipes, tips, culinary inspiration, products and more at www.RedGoldTomatoes.com & www.RedGoldFoodservice.com
Company
Red Gold
Industry
CPG – Tomato Products
Summary
- 3,500 GTINs securely streamlined
- 10% increase of average customer satisfaction scorecard
- Internal time saved by eliminating manual entry