Opportunity

Before 1WorldSync, Sonae was manually creating cross-sell bundles across its product categories. This did not drive significant results. Even with a large commercial team, over 90% of Sonae’s products were missing cross-sell opportunities. The team struggled to keep up with constant product updates and stock changes. Human error led to incompatible bundling suggestions which hurt Sonae’s bottom line. Sonae sought a solution to its product bundling approach.

Solution

Sonae trusted 1WorldSync’s product bundling technology to understand each product and suggest relevant, compatible cross-sell bundles. The product bundling solution was implemented and quickly increased the company’s online profitability by selling more high-margin accessories and services with automated cross-sell bundle technology.

1WorldSync is revolutionizing cross-sell for leading retailers around the world – creating the perfect match by combining an understanding of product range alongside customer behavior – whilst taking into account product availability. This unique technology leads the product bundling industry by ensuring each recommendation is compatible and relevant to the existing products in a customer’s cart. 1WorldSync’s product bundling solution increases cart size and decreases returns, benefitting the bottom line.

Results

1WorldSync’s product bundling solution has eliminated manual processes, improved the customer experience and tripled Sonae’s cross-sell bundles.

“In a competitive retail environment where margins are tight and the success of our business is based on selling high-margin products, we needed the best,” said Pedro Devesa, Head of Digital Business at Worten Iberia (SONAE Group). “1WorldSync gave us immediate results, tripling our cross-sell sales and delivering a much better customer experience.”