Trading Partners



Increase your products’ searchability on Google’s ecosystem!

Drive improved search results on Google ecosystem and grow your e-commerce and m-commerce sales!

Google has joined 1WorldSync Item Management to receive product content from brand owners. Utilize this opportunity to send your product content via 1WorldSync.

This technology partnership will allow Google to get your brands to market faster, ultimately increasing traffic and sales across Google Shopping PDPs and other surfaces on Google Search.

How you benefit?

Product content received through 1WorldSync will be ingested into Google Manufacturer Center. Google’s analysis has found that submitting data to Manufacturer Center can:

  1. Boost sales by as much as 25% for retailers advertising your products
  2. Influence the presentation of your brand and increase discoverability with enhanced product information and digital assets
  3. Deliver consistent brand experience: deliver accurate information about your products to better inform and engage customers

Follow these steps to get started:

  1. Select the items in your GDSN data pool that you are already publishing to other retailers
  2. Publish the item data to Google’s production GLN: 0865321000104 as “Initial Load”
    1. At minimum, include images, features and benefits, marketing description, etc.
    2. Once published, send regular updates to Google GLN to keep your product content updated
  3. Refer to the FAQ resource for more details.


1WorldSync Customer Support
+1 866.280.4013