Helping E-Tailers Provide Personalized Consumer Experiences
E-commerce retailers must become more agile than ever before, as cross-channel activity and demand for even greater, personalized omnichannel experiences enable only the strong to survive.
Industry overview
E-commerce boom drives competition and greater demand for more personalized consumer experiences
2020 introduced a new era in the e-commerce industry. Consumers created and reinforced new online buying behaviors and habits, driven by physical safety concerns, time savings and convenience.
Projected U.S. e-commerce sales are set to increase 18% to reach $709.78 billion in 2020, according to recent eMarketer studies. Streamlining product content capture and creation processes for supply chain efficiency will be key for e-tailers, suppliers and retailers to address increasing consumer e-commerce needs.
Consumer behavior drives demand for product transparency
The challenge:
Product information has become as important as the product itself. Industry reports show that a clear majority of consumers say detailed product content is extremely or very important to their purchasing decisions. So, the need to automate product content enrichment and reduce manual data quality control processes is paramount for large e-commerce retailers.
The solution:
A content capture initiative, as a result of the e-tailer’s collaboration with 1WorldSync and GDSN, which resulted in coverage and quality improvements including increases in product attribute data quality and coverage.
Related products
The tools to provide accurate and high-quality product data
Access all our e-tailer resources
Video
Make Your Product Content E-Commerce Ready with 1WorldSync
Are you ready to unleash the power of your product content to drive conversion? Learn how one marketer made their product content digitally ready.
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Interactive E-Commerce With Custom Product Images
1WorldSync and Snap36 explain the process of Image Capture, how it benefits your organization, and outlines the fundamentals of a strong e-commerce presence.
White Paper
How E-Commerce Ready Is Your Product Content?
In collaboration with leading international e-tailers, (such as Walmart and Kroger) and data analysts, we identified the top 10 B2C attributes that make a difference in online-sales. These key attributes make your products more discoverable, increase your conversion rates and help you achieve better brand loyalty.