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Helping E-Tailers Provide Personalized Consumer Experiences

E-commerce retailers must become more agile than ever before, as cross-channel activity and demand for even greater, personalized omnichannel experiences enable only the strong to survive.

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Industry overview

E-commerce boom drives competition and greater demand for more personalized consumer experiences

2020 introduced a new era in the e-commerce industry. Consumers created and reinforced new online buying behaviors and habits, driven by physical safety concerns, time savings and convenience.

Projected U.S. e-commerce sales are set to increase 18% to reach $709.78 billion in 2020, according to recent eMarketer studies. Streamlining product content capture and creation processes for supply chain efficiency will be key for e-tailers, suppliers and retailers to address increasing consumer e-commerce needs.

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Consumer behavior drives demand for product transparency

The challenge:
Product information has become as important as the product itself. Industry reports show that a clear majority of consumers say detailed product content is extremely or very important to their purchasing decisions. So, the need to automate product content enrichment and reduce manual data quality control processes is paramount for large e-commerce retailers.

The solution:
A content capture initiative, as a result of the e-tailer’s collaboration with 1WorldSync and GDSN, which resulted in coverage and quality improvements including increases in product attribute data quality and coverage.


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The tools to provide accurate and high-quality product data

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